All Marketing articles – Page 243
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ArticleMinions to market Australian bananas
HIA hope to cartoon characters will spearhead promotional campaign for 2015 domestic season
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ArticleBertels named Mission’s marketing VP
He replaces David Austin who retires as marketing director after 18 years
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ArticleEurofruit May 2015 – focus on consumers
Take part in our next issue, which features a broad range of topics designed to showcase the best in the industry
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ArticleCanadian push for Colombian exotics
Procolombia has partnered with Caribbean Exotics for in-store promotions at 22 Fortinos stores in Toronto
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ArticleSchool Fruit Scheme funds confirmed
National allocations of €150m in funding for the School Fruit Scheme have been voted in
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ArticleAvocados from Mexico in new promo
Campaign teams up with Dos Equis and Sauza tequila for Ultimate Mexican Fiesta promotion
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ArticleFresh Express in multi-product launch
Group debuts eight new products, including Functional Health Salad Kit line
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ArticleJersey buoys potato market
Favourable conditions on Jersey have pushed planting ahead of last year, with early-season demand expected to be strong
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ArticleSara Cox backs berries
Radio DJ is the new face of an industry campaign to enhance berries' position in the snack market
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ArticleSolid year for UK soft fruit
Strawberries still account for the vast majority of soft-fruit sales, and it’s been a special fortnight for the red berry, while blueberries are riding the crest of wave
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ArticleZespri defends buyer visit to NZ
Group issues statement describing all-expenses trip for international buyers as "great opportunity" to secure kiwifruit sales
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ArticleMonty Don addresses growers
A Horticulture Wales event hosts speed networking and Q&A sessions to encourage collaboration in Welsh supply chain
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ArticleChefs help Zon launch asparagus campaign
New promotion for homegrown white asparagus should help marketer maintain its leading position in the Dutch market
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ArticleNew cultivar developer emerges in RSA
Riaan van Wyk and Liezel Kriegler head up re:inc innovation, which has acquired the majority of rights to former Colors Fruit breeding programmes
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ArticlePink Lady adds new apple varieties
The brand's US division says the addition of five new varieties means new-season supplies could arrive up to two months earlier
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ArticleNew food guide launched in Quebec
Guide encourages consumers to delve into a variety of healthy Quebec-grown fresh produce
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ArticlePAIA names new West Coast co-chairman
Gary Meadows brings 10 years experience building up the international asparagus programme at Progressive Produce
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ArticleClaims McDonald's is looking to add kale to its menu
According to financial analysts, the leafy brassica could be used in salads or smoothies.
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ArticleSupply chain urged to support Open Farm Sunday
Growers, retailers and foodservice companies asked to support annual event to showcase British farming and food
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ArticleFresh Direct in Best Managed list
Fresh Direct Produce has, for the fourth consecutive year, been named in Canada's Best Managed award selection