All Marketing articles – Page 240
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AnalysisFrom Russia to where?
Rid of its main market, Belgian Conference pear exporter Bel’Export is exploring opportunities worldwide, but faces a major task in educating unfamiliar consumers
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ArticleDefra launches Food and Farming Plan
A meeting of 80 industry representatives discussed seven key themes for future policymaking in food and farming sector
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ArticleValfrutta to market Francescon melons
Leading Italian melon supplier has formed strategic partnership with one of country's top fresh produce brands
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ArticleSmooth operator targets drinks market
Michael Barker chats to Guka Tavberidze, founder of the Savse brand that is taking the smoothie category by storm
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ArticleBerries aim for the billions
Retail promotions put berries centre stage as a later Wimbledon ensured strong availability. Elsewhere, growers debate the impact of glasshouse strawberries
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ArticleNaturipe issues berry challenge
Food bloggers in the US are encouraged to develop recipes designed to keep berries high on consumers' shopping lists
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ArticleQueenslanders give colour a spin
The Queensland government has launched a campaign to get Australians eating more fruit and vegetables
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ArticleSun World launches new website
Sun World International has launched a consumer website with grape recipes, how to guides and more
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ArticlePeelable banana label for Unifrutti
Japanese design studio Nendo has created an innovative peelable banana label for Unifrutti Japan’s shiawase banana
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ArticleRaspberry sales up 16 per cent
British raspberry volumes are expected to be up 31 per cent on 2014, while sales reached £183 million for the last year
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ArticleWelsh growers gain new campaign
A new logo and networking database will promote Welsh growers, as industry initiative Horticulture Wales comes to an end
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ArticleSumo mandarins tackle bullying in new campaign
Freshmax are featuring Sumo citrus mandarins in a new televised campaign to tackle bullying in Australia
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ArticleSpar parent company helps kids grow their own veg
Thirty volunteers from across Blakemore’s head office and six company-owned Spar stores created an outdoor allotment area
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ArticleBaby kiwi Nergi to launch in UK
Mini kiwiberry Nergi is gearing up for its first-ever UK season amid a raft of marketing activities and tasting days
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ArticleImpressive growth for Italian retail club
Masters of Fruit, a joint venture involving Dole, Marlene and Valfrutta, now has a thousand greengrocer members
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ArticleAustralian Fremonts launched in India
Celebrities draw added attention to launch event in Mumbai, with suppliers encouraged by market’s potential
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ArticleApple supplier SFT joins Apofruit Italia
Former member of La Trentina consortium now set to sell large volume of organic apples through leading Italian marketer
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ArticleSpecial report: Zespri goes for gold in UK
In the second report on the NZ market, Zespri has big ambitions for its yellow-flesh kiwi SunGold in the UK, starting with an extensive marketing programme for the 2015 season
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ArticleSpecial report: New Zealand apples seek UK success
In the first of a two-part special report on the New Zealand market, Matt Jones reports that NZ apples remain in high demand across the UK
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ArticleBelgium 'rediscovers' UK market
Belgium has been a major supplier of fruit and veg to the UK for many years, but while that has waned somewhat, it is coming back strong