All Marketing articles – Page 241
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ArticleS&A Group: emoji deal 'sets us apart'
Company's Oliver Davies explains decision to sponsor Unicode's globally recognised strawberry symbol
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ArticleLimoneira launches direct orange sales
The US-based citrus group has brought its orange and specialty citrus sales in-house as it bids to duplicate its success in marketing lemons
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ArticleRecord season for Chilean cherries
Fedefruta says price paid to growers did not drop below US$5 per kg at any stage during the 2015/16 campaign
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ArticleBicoloured apple push ends second year
The third year of the campiagn to promote European apples will run under the theme of 'Enjoy'
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ArticleInterview: Ribena's currant affairs
Ribena and blackcurrants are as inseparable as Ant & Dec, but the brand faces challenges from the anti-sugar lobby. Michael Barker hears how it plans to navigate changing times and secure a successful future
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ArticlePolish blueberries gather momentum
It has been a positive start to life for the Polish Blueberry Committee as the country sets its sights on Europe and Asia with its Berry Good brand
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ArticleEx-porn star fronts Landgard’s berry campaign
A former porn star is the face of a new drive to promote German berries by marketing firm Landgard
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ArticlePeru limbers up for Asia Fruit Logistica
Enrique Camet of AGAP describes Peru's evolving role as a supplier to Asian markets
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ArticleSpanish cooperative joins British Summer Fruits
Onuba Fruit has become the first international member of the UK’s soft-fruit trade body
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ArticleStrawberry sales down but catching up
A late season and unpredictable weather caused some volume challenges over Wimbledon fortnight, but sales are expected to catch up
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ArticleNFU files Trading Standards complaint over ‘fake’ farms
Retailers using ‘fake’ farm branding are could mislead consumers over country of origin of produce, the NFU has said
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ArticleColdpress hires FMCG marketing veteran
Former Puma and Pernod Ricard marketing chief Roger Harrison has joined Coldpress and fast-growing smoothie sector
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ArticleChile launches first ever avo campaign in China
The industry expects shipments to China to top 10,000 tonnes this season
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ArticleSouth Africa: new market trends in Europe
In the first of three reports from the Western Cape, Fruitnet looks at how changing demand is influencing fruit exports
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ArticleSanLucar lets its brand do the talking
Strategy director Holger Brandt says the company’s successful debut in Asia is all down to the quality behind the brand
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ArticleG’s to establish Dutch JV to market Love Beets
New JV with Dutch organic grower Bio Brass will be the hub for G's European marketing of branded and fresh beetroot
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ArticleCucumbers showcased at cookery masterclass
Bloggers, journalists and chefs attended a recipe demo and promotional event at Le Cordon Bleu in London
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ArticleHillFresh adds Cepi to melon line up
Dutch company says sales are outperforming Spanish melons during the summer
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ArticleGiumarra pushes Nature's Partner stonefruit
Importer offers Nature's Partner-branded totes as part of stonefruit promotion
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ArticlePAIA unveils seasonal category plan
The association anticipates increased demand for fresh asparagus in the US this season