All Marketing articles – Page 245
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ArticleNY growers excited by SnapDragon and RubyFrost
Now in their third commercial season, sales of the new apple varieties will be supported by a major promotional campaign
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ArticleEurope set for bicolored apple harvest
As the harvest begins, promotions of bicolored apples from Europe are set to continue, in order to win market share in markets including China and the UAE
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ArticleProduce marketing: How to go viral
Which fresh produce PR campaigns made a splash this year? Nina Pullman rounds up some of the best inside and out of the industry
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ArticleRegal’in earns Saveur de l’Année
The French brand’s flat peaches have been awarded the Saveur de l’Année mark on the eve of their appearance at Fruit Attraction
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ArticleMango emoji bid gathers momentum
Australian industry body launches campaign for world’s first mango emoji
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ArticleMoroccan berries on UK mission
A number of exporters of Moroccan berries arrived in London this week for one-on-one meetings with UK importers, with the aim of growing exports to the country
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ArticleRSA farm schools learn to be WaterWise
South Africa’s National Sea Rescue Institute is helping to save lives on fruit farms
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ArticleMollar de Elche launches new campaign
This will be the first season in which the Spanish pomegranates are marketed under their own PDO
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ArticleAudio: brands key to adding new value
Levahrt's commercial director Claas van Os explains why the group is working to develop fresh produce trademarks
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ArticleBayer makes salad bar donation
Group invests US$20,000 in the United Fresh Start Foundation to increase children’s access to fresh fruits and vegetables
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ArticleAudio: Consumers warm to Pink Lady cooking apple
Loic Sidot tells Eurofruit that its recently launched Miss Chef brand is creating new value in the fresh apple category
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ArticleAartsenfruit wins Bimi marketing deal
Dutch supplier has signed a deal with Bimi master licensor Coregeo to market the brand to the Benelux wholesale markets
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ArticleTomato PGI welcomes new member
Volumes of Tomate La Cañada-branded tomatoes to increase as Luis Andújar becomes seventh company to join the label
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ArticleDel Monte flash mob hits Chicago
Flash mob of bananas flood Pioneer Court in Chicago to promote Del Monte Halloween campaign
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ArticleUK shallots promoted at London supperclub
Food bloggers and writers attended a supperclub at The Urban Kitchen to promote the start of the British shallot season
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ArticleRijk Zwaan demo days open for business
Six-week period allows Rijk Zwaan to showcase various open-field vegetable crops in Fijnaart
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Article
California dreaming for Chinese consumers
Table grape promotion helps increase awareness over Mid-Autumn Festival
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ArticleNew brand for Sicilian prickly pears
Sicilio aiming to bring one of Italy's most unique and distinctive products into the mainstream with concerted marketing effort
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ArticleJingold secures support from Gruppo Mazzoni
Italy's largest kiwifruit marketer joins Agrintesa and Naturitalia to develop production and sales of yellow and red varieties
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ArticlePomanjou Group evolves into Innatis
The French apple group’s recent growth has encouraged it to update its identity to reflect its core values of innovation, nature and tradition