All Marketing articles – Page 245
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ArticleM&S releases new avocado smoothie
The latest from the long line of avocado spin-off products features as part of a brand with Rio Olympics overtones
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ArticleTaste of Aus for Japanese chefs
Austrade has led a delegation of Japanese chefs to vineyards, farms and Melbourne’s Queen Victoria Market to highlight Australia’s premium produce
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ArticlePret opens new 'veggie-only' store
Aim of the concept store is to change perceptions, as well as to latch on to a growing trend among consumers
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ArticleUAE delegation sees best of Poland
The study tour was part of the ongoing Bicolored Apples from Europe promotional campaign
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ArticleAussie onions going incognito
Horticulture Innovation Australia has launched a ‘Secret Serve’ campaign to sneak onions into children’s diets
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ArticleJust Avocados exits Avanza
Just Avocados has announced it will exit its joint venture with marketing entity Avanza ahead of the upcoming harvest
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ArticleFreshness from Europe heads to China
The campaign, will be presented at the Fresh Produce Forum China in Chengdu
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ArticleWAC elects new board members
Chelan Fruit’s Dave Robison becomes new chairman, replacing Brian Alegria
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ArticleMangoes put in solid performance
New report from National Mango Board highlights US sales recovery in 2015
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ArticleG’s hosts organic discussion day
Over 50 representatives from retail, foodservice and processing met at G’s Fresh to discuss growing the organic sector
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ArticleNew website for Marlene apples
Site outlines history of the fruit while offering recipe ideas and news items
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ArticleZespri reports on record-breaking campaign
Marketer saw the biggest-ever total return to growers and record sales volumes for Zespri Green and Zespri SunGold
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ArticleChiquita links up with world-famous Nickelodeon brand
The banana brand is aiming to follow up on its 2015 consumer marketing successes, which helped double the company’s sales figures
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ArticleRegional report: South west powerhouse
Growers and suppliers in south west England are investing in automation, added-value and marketing campaigns. Nina Pullman went to visit
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ArticlePrepared in line for more growth
The prepared category is soaring, aided by the fact that it suits 2016 UK’s hectic lifestyle generation, but price is still giving headaches to those at the sharp end
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AnalysisOpinion: How to do fresh like Leicester City FC
Marketing specialist and MD of RED Communications, Dom Weaver, explains how to market fresh produce like the Foxes
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ArticleZespri targets North American growth
In addition to extended distribution of key varieties, the kiwifruit giant will open an office in Orange County
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ArticleGreek kiwifruit makes inroads in Canada
Premium European Kiwi marketing campaign debuted at SIAL Canada
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ArticleThe Co-op unveils new ‘heritage’ identity
Convenience retailer has brought back its historic clover leaf logo and unveiled five-year plan with focus on Fairtrade and Co-op membership
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ArticleApal kicks off Hailstorm Heroes
Industry body Apple and Pear Australia has launched its campaign to support pear growers affected by last year’s hailstorms