All Marketing articles – Page 248
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ArticleJazz promotion hits road in Thailand
Thai fruit importer Vachamon has taken a Jazz roadshow promotion to three regional provinces as it bids to build nationwide sales of the apple
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ArticleGrowing smoothie brand targets commuters
Savse’s new marketing campaign comes months after it was recognised by the UK Government as one of 50 Food Stars
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ArticleNew cauliflower is ‘less intimidating’ to younger consumers
Produce World has launched a new Chinese sweet sprouting cauliflower into select Waitrose stores
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ArticleYoungstown adds to arils line
Youngstown Distributors is adding Pomegranate Aril Cups and Organic Aril Packs to its range
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ArticleRijk Zwaan lands Grüner Merkur
Seed specialist honoured at Deutschen Obst & Gemüse Congress for boosting the fresh produce category
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Article'Engage with vloggers', marketers told
The path to teenagers' stomachs is increasingly coming via new YouTube stars, experts tell DOGK
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ArticleBerry grower turns to kiwiberries for Waitrose
George Leeds has been growing strawberries for Waitrose for ten years, but is now turning his hand to the exotic product as well
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ArticleSpanish Persimon gears up for new campaign
Promotions will once again focus on education and tastings
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ArticleYes Peas! partners with Waitrose in new campaign
Retailer-backed campaign will search for Young Pea Chef of the Year who will win £500 of Waitrose cookery equipment
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ArticleAlbert Bartlett signs deal with Hollywood blockbuster
Rooster potatoes will be promoted through on-pack competition and promotion of new Matt Damon film, The Martian
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ArticleNTUC Fairprice teams with Honestbee
Singapore retailer NTUC Fairprice has partnered with grocery app Honestbee to allow customers to order and receive groceries within the hour
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ArticleSouth African apricots bounce back
There are significant changes offering real hope of a resurgence in South African apricot production, writes Fred Meintjes
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ArticleUK stonefruit sales shine
Lacklustre weather failed to take the shine off summer stonefruit sales this season, thanks to competitive prices and solid European supply
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ArticleG’s signs tie-up with seed company
Deal is first time G’s has collaborated with another manufacturer to offer in-pack giveaway samples to strengthen superfood message
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ArticleOppy promotes Envy and SunGold
Oppenheimer showcased T&G and Zespri products at a special fitness event in Chicago last month
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ArticleGKE launches new pear variety Migo
Marketer aims to improve pear category by offering consumers more convenient product with longer shelf-life
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ArticleMarlene sticker competition returns
Vog Consortium launches Marlene apple competition across eight European countries
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ArticleHIA launches Trade Unit and Asian Markets Fund
Horticulture Innovation Australia has announced a new division to focus on market access and policy as well as a new fund to develop trade to Asia
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ArticleDelica rebranded as T&G Global
Move confirmed by Sarah McCormack at Asiafruit Congress is part of strategic simplification of T&G subsidiaries
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Article
European apples could be in China ‘within a year’
Promotional body for European topfruit said Chinese importers are interested in quality and taste of bicoloured apples