All Marketing articles – Page 248
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ArticleNZ agriculture players join forces in China
Former New Zealand trade commissioner Kevin Parish appointed as GM of Shanghai-based collaboration between the country’s primary sectors
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ArticlePromotions don’t stop for Flandria
Flandria’s marketing campaigns are seen widely on TV and online, but it is the brand’s efforts in-store that could prove most crucial
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ArticleGiumarra debuts eat brighter! Fairtrade spring grapes
Mexican green, red and black seedless grapes will be available until July
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ArticleAFM reveals Hispanic spokesperson
The Avocados from Mexico campaign gains chef Maggie Jimenez as its spokesperson
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ArticleIt's no mirage: Loch Ness beer using local berries launched
The Berry LochNESS beer uses blackberries from the region famed for its mythical monster
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ArticleHelp Potato Council pick car sticker slogan
Levy-payers are being asked to decide on the body's latest promotional message to lead the One Voice campaign through 2015
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ArticleEaster surge for bunched carrots
Produce World Group believes authentic look and feel of bunched carrots may be behind these huge increases in sales over Easter
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ArticleTaste over waste: how ugly food is making friends
Comment: Some supermarkets are pushing new ranges of imperfect fruit and vegetables, but not all have chosen to follow suit
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ArticleItalian firms sign new supply deal
Apo Conerpo subsidiary Alegra will market Campoverde's stonefruit and citrus and assist with new kiwifruit planting project
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ArticleERMS introduces new products to range
Cambridgeshire-based firm goes after new consumers with Spanish soup and juice offering
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ArticleKing Tomato heralded in Jakarta
Fresh Grow International has launched its King Tomato range in Indonesia’s capital amid fanfare and celebrities
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ArticleDansk to promote berries with cosmetics
Danish supermarket group, which operates Netto, Føtex and Bilka chains, reveals plan for cross-category campaign
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ArticlePolish visit for Fruitness, Enjoy It!
Campaign dedicated to the promotion of fruit consumption has stopped off in Warsaw
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ArticleDisney in fruit e-retail first
In a worldwide first, Disney has partnered with Chinese fresh fruit e-tailer Fruitday to promote its latest feature film
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ArticleAussies prefer a snack to time in the sack
Nuts shape as perfect option, with research proving snack cravings are more prominent than urges for intimacy
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ArticleBrands crucial to berry growth
GBC2015: Key players in global berry business say they regard branding as hugely important to its future development
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ArticleGetting the blues at GBC2015
Three leading marketers speak at the Global Berry Congress about challenges and opportunities for blueberries
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ArticleJapanese promotion accelerates development
In-store activity ramps-up demand for Australian grapes, with up to 100 containers to be sent this season
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ArticlePrince de Bretagne segments spuds
The French marketer's range of early potatoes is to be split into two separate brands, Primaline and Prima Breizh