All Marketing articles – Page 304
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Stems Fruit granted Sun World licence
Stonefruit exporter, set up just a year ago, gains approval to begin supplying US firm's premium plum, apricot and peach varieties
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Asda wins multiple produce retailer award
Asda has been named multiple fresh produce retailer of the year at the 2012 Retail Industry Awards
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Asda wins best multiple produce retailer award
Asda has been named multiple fresh produce retailer of the year at the 2012 Retail Industry Awards.
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Florette relies on people power
Salad group's UK Facebook fans select Red Butterhead & Pea Shoots as their new Duo mix of choice
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Report urges junk food ad ban
The author of a new report that slams the food industry for failing to keep promises on the advertising of junk food to children has called on the fresh produce industry to work to get such advertising banned and increase its own marketing to children.
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Sopexa secures Franco-Italian campaign
Marketing agency to run three-year campaign aimed at boosting fruit and vegetable consumption in France and Italy
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NMB expands marketing programme
Increased member funding will see mango board place greater efforts on consumer, retail and foodservice promotions as well as research
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Del Monte in new avo pulp offering
Group offers US consumers convenient packs of four avocado pulp cups
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Journey continues for European Flavors
After making an appearance at World Food Moscow, the promotional campaign moves on to the US
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Chile shelves avocado campaign plans
Drought conditions put Chilean Hass avocado industry’s usual promotional push on hold with less fruit forecast
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Market innovation award for Bolton
Bolton City Council was one of the big winners at the 2012 NABMA Awards, taking home the market innovation award for its Wellbeing Project initiative.
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Sheehan grape ownership battle continues
Battle for Sheehan varieties continues as Colors Fruit plans to take the matter to the South African court of appeal
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Solentes extended to ready-to-eat avos
Exotics & Specialities division of Hagé, part of Dutch group The Greenery, set to expand its branded avocado line
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Florette invites media agency bids
Salad brand holds pitch for €6m media planning and buying account
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Social media win for Maersk Line
Shipping giant lands the Social Media Campaign of the Year title at the European Digital Communications Awards in Berlin
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USDA recognises grape moth programme
Key stakeholders in the Cooperative European Grapevine Moth programme are handed a USDA award
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Chile launches promotional videos
Two new videos document the virtues of Chile’s prune and walnut industries as word-class producer-exporters
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Ready Pac salads engage children
New Disney-themed Cool Cuts salads and mini-meals from Ready Pac include fruit and vegetables in every pack
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India eases open the door for FDI
Investors are cautiously optimistic that after years of hinting and false starts India’s government has finally opened its retail sector to foreign investment
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Dole partners with Hy-Vee on health
Local US retailer teams up with fresh produce multinational to improve school lunch options for Iowa students