All Marketing articles – Page 304
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ArticlePeru launches avocado campaign in the US
Peruvian Hass avocados will be promoted in the US for the first time this summer as the industry enjoys its first season of access for non-cold treated fruit
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ArticleBLSA launches new salad campaign
British Leafy Salads Association launches three-year campaign aiming to promote health benefits of leafy salads
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ArticleNew campaign for Picota cherries
Producers of Spanish Picota cherries will focus this year's campaign on enhancing UK shoppers’ understanding of the fruit’s origin
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ArticleZespri backs Obama health message
Group looks to help drive home healthy eating message in US through a series of initiatives and promotions this year
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ArticleUS northwest pear crop set to fall
Pear Bureau Northwest forecasts a fresh pear crop of 19.3m boxes, down on 2012 but up on the five-year average
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ArticleDamco lands IPL awards double
Logistics group picks up importer's Service Provider of the Year and Clearing and Forwarding Agent of the Year awards
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ArticleAustralian avocados promoted in Asia
Australia has highlighted the many culinary uses for its avocados with a programme to train chefs in Asia
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ArticlePAIA anticipates strong year
Peruvian asparagus imports into the US will be supported by a bigger communication campaign from the Peruvian Asparagus Importers’ Association
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ArticleDisney bans junk food advertising
Company draws praise from Michelle Obama for taking pioneering step towards helping improve health of young consumers
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ArticleFruits from Chile launches in Russia
The Chilean fruit trade is working to boost the recognition of its generic industry brand among importers, distributors and retailers
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ArticleNZ kiwifruit arrives in North America
Zespri predicts strong sales in North America this year as a result of marketing campaigns in recent years
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ArticleDole joins in Madagascar 3 promotions
Dole to use stickers featuring characters from new Dreamworks film, Madagascar 3
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ArticleFreshfel revamps Fresh Quality Guide
Freshfel Europe has launched its revamped Fresh Quality Guide website, containing an overview of the legislative requirements for marketing fresh produce on the European market.
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ArticleProduce World Marshalls backs roadHoG project
Produce World Marshalls is doing its bit for youngsters in Lincolnshire by housing a double-decker bus that is used for a youth centre project in the Boston area.
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ArticleStrong opening year for MyPlate initiative
One year on from the unveiling of the primary food group symbol, the USDA has welcomed the 'great strides' made by the initiative
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ArticleAn idea to sell fruit like hot cakes
For every kilogramme of fruit or vegetables sold in the EU, the European Commission would take €0.01 – by a rough estimate, that would give us one billion euros to spend
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ArticleFreshfel revamps Fresh Quality Guide
Fresh produce association announces the release of its new guide to marketing fresh produce in the European market
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ArticleInnocent leads social brands league table
Smoothie specialist comes out on top of Headstream's annual list of UK brands taking the lead in the age of social media
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ArticleNordic event inspires fresh produce trade
FRESH Congress offers food for thought about the future development of the European fruit and vegetable business
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ArticleUK promotes naturalness of organics
The second part of the organic movement's three-year promotional plan, 'Organic naturally different', has been launched in the UK