All Marketing articles – Page 305
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ArticleGanaflor in CR national brand first
Five years in the making, the Essential Costa Rica brand was launched in September 2013
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Article'Hottest-ever' UK-grown chilli hits the shelves at Tesco
The Trinidad Scorpion, which until recently was the hottest chilli in the world, has an average reading of 1.2m Scovilles
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ArticleQueensland eyes Thai market
Mandarin growers continue promotional campaign with the state’s government
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ArticleBaltimore takes the lead in child health
Eat Brighter campaign gets the backing of Mars Supermarkets and East Coast Fresh
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ArticleZespri kicks off 2014 US campaign
New SunGold variety will be available to North American consumers in greater volumes this year
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ArticleFruit display world record broken
CH Robinson's global business brand Robinson Fresh supplies Cub Foods' display with MelonUp! Pink Ribbon watermelons
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ArticleBachchan to act as Maharashtra ambassador
Film star announces role as ambassador for state’s Horticulture Ministry, with development of print and television campaigns underway
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ArticleLidl offers UK consumers a taste of Spain
Fruit and veg among Iberian specialities on offer at the discounter this week
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ArticleRijk Zwaan backs brassica and leafy salad event
Seed firm backs conference dinner, which includes NFU after-dinner speaker and new presentation in honour of late David Piccaver
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ArticleBaby leaf iceberg hits Asda shelves
The first-ever bags of baby leaf iceberg were launched in Asda this week, courtesy of PDM Produce
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ArticleMaking your PGI pay
With seven fresh produce items already listed as protected names, a further four in the pipeline and space for plenty more, Nina Pullman looks at what growers should do to maximise the benefits of the label
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ArticleCH Robinson aims to set world record
CH and Cub Foods to top largest fruit display record with MelonUp! Pink Ribbon Watermelon
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ArticleFruitday gets social with NW cherries
China’s leading e-retailer Fruitday has run a week-long promotion of Northwest cherries, using social media to drive demand
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ArticleReturns on Zespri SunGold to stabilise
Chairman discusses future of the gold category and the Asian market at AGM this week
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ArticleSun World partners with Farm Star
Companies set up summer sweepstake to celebrate the new partnership
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ArticlePerfection Fresh beefs up marketing team
Australian grower-shipper recruits Cassia Ferguson to lead national marketing, and signs up Helen Waterworth as full-time marketing manager
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ArticleJuicy launch for SunGold in China
Zespri promotes gold offering with water fight and music concert, as it aims to ramp-up Chinese sales
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ArticleBlackberries and cherries poised for ‘huge growth’
A leading berry supplier told attendees at Fruit Focus that sweet-eating blackberry varieties could ‘transform’ sales in the category
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ArticleTotal Produce adds pines to Top line
New, eye-catching packaging design also set to be applied to company's imported Latin American melons
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ArticleBroccoli-base pizzas hit the UK as the war on carbs continues
Ex-banker's 'carb-free' breads and pizza bases made from broccoli are taking the capital by the storm