All Marketing articles – Page 305
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ArticleFruitylife enhances European campaign
The joint promotional campaign that operates in France, Italy and Germany has a number of new initiatives in store
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ArticleCancer charity link-up for BanaBay
Up-and-coming brand chosen by World Cancer Research Fund UK to promote message that healthy eating can help prevent cancer
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ArticleNMB promotions bear fruit
Wide-ranging consumer marketing programme boosted mango sales last year
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ArticleDisney packaging for Naturipe
Group will feature Disney Princess characters on pack while offering opportunity to download a recipe book
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ArticleChiquita launches new Chiq campaign
Multinational's iconic Miss Chiquita returns to Italian television screens in support of sales across the Italian peninsula
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ArticleEU fresh produce consumption falls
Latest edition of Freshfel's Consumption Monitor highlighted declining fruit and vegetable consumption and growth in exports
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ArticleUS pears face bleak future in Europe
Shippers are opting to focus on other markets following tightening of EU controls on pesticide residues
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ArticleSunkist fakes reflect brand's value
First-ever confiscation of counterfeit branded oranges on Hong Kong market suggests US label is highly sought-after.
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ArticleGourmet celebrates Washington asparagus
Fresh asparagus supplier is celebrating the ninth consecutive season of the Washington-grown vegetable
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ArticleCH Robinson in healthy donation
Logistics specialist has its health hat on with a donation of sliced apple products to students
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ArticleJuice brand labels Coca-Cola "misleading"
Californian marketer Pom Wonderful argues multinational beverage firm's Minute Maid labels mislead consumers
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ArticleHaagen-Dazs launches veg ice cream
Japanese arm of ice cream giant is trialling fruit and veg flavoured ice cream pots
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ArticleDole feels love with roadshow return
This year's Peel the Love campaign will feature bananas, pineapples and other products during two simultaneous events
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ArticleGrapefruit on steakhouse menu in Korea
The Florida department of agriculture has linked up with a steakhouse chain in South Korea to promote Florida grapefruit
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ArticleHealth message returns to Germany
German shoppers will see Frische ist Leben promotional posters in supermarket car parks over eight-week period
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ArticleBig funding boost for EU promotions
European Parliament approves new scheme which will see promotional funding for agriculture rise to €200m by 2020
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ArticleBananas central to Mahindra Univeg JV
New company, set to begin operating by the end of June, sees "huge potential" in India's fresh produce import-export trade
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ArticleMahindra & Univeg form India venture
Companies sign agreement to develop supply of fresh fruit and vegetables in India under Saboro brand
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VideoTotal Produce trials NFC technology
Near field communications and beacons will enable marketer to speak directly to consumers' smartphones in store
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ArticleReady Pac launches online contest
Group's 'Snax Right' social media competition challenges consumers to find healthy snacking options