All Marketing articles – Page 309
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ArticleFreshfel worried by consumption figures
Association is 'extremely concerned' by 'alarming' downward trend in fresh produce consumption patterns across Europe
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ArticlePeru unveils Hass avocado campaign
Consumer and trade activities for Peruvian Hass avocados will run throughout the European summer in the UK, France and Germany
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ArticleOscar highlights sustainable side
Actions are planned for sustainable development week to promote French kiwifruit's environmental credentials
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ArticleEsther Schweins highlights Spanish products
Actress and face of ‘We Care, You Enjoy!’ campaign appears on TV show to promote Spanish fresh produce
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ArticleDutch strawberry season underway
Royal Fruitmasters buys first cartons of Sonata strawberries at its own auction, with the proceeds all going to a Dutch charity
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ArticleSmoothies “must live up to claims”
Fruit drink producers need to be more honest about the content of their smoothies and juices, argues consumer group
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ArticleChiquita campaign rolls into Milan
International fresh produce company Chiquita's Italian division has unveiled a new advertising promotion designed to draw attention to the quality of its branded bananas among commuters and tourists in Milan.
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ArticleTalking Heads | Thierry Mellenotte
Fruitnet.com talks to Pink Lady Europe's general manager Thierry Mellenotte about his career so far and his thoughts on the industry
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ArticleChiquita's magic visit to Disney park
Fresh produce giant offers Magic Kingdom visitors a variety of fruit and a free day at the Florida park
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ArticleEmirates SkyCargo recognised for excellence
Dubai-based group wins the Platinum Award at this year's Air Cargo Excellence Awards
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ArticleItalian group aims to alter perceptions
New venture involving many of Italy's leading fresh produce firms will look to change consumer's view of fruit and vegetables
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ArticleMHAIA unveils radio campaign
The Avocados from Mexico consumer marketing drive will hit US airwaves for 10 weeks this spring to encourage greater avocado consumption in 13 markets
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ArticleMove over Granny, Pink Lady is UK's third favourite apple
For the first time ever, the Pink Lady has pushed Granny Smith from her podium to take the number-three spot for apple sales by value in the UK market.
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ArticlePink Lady apples climb UK league table
Latest sales figures show Pink Lady has moved into third place in the UK apple market in terms of sales value
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ArticleDole forms club to promote salads range
Dole Salad Circle is part of group's Salad-tude marketing campaign, fronted by Desperate Housewives' star Felicity Huffman
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ArticleWashington Apples partners Indian cricket team
Washington Apples is the official fruit partner of Indian premier league cricket team Chennai Super Kings
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ArticleHAB unveils nutrition research plan
The Hass Avocado Board’s long-term avocado health study initiative is aimed at driving increased avocado consumption in the US
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ArticleFace time for Touquet Savour
The French potato supplier has seen a significant rise in sales since it started displaying the producer's face on its packaging
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ArticleChiquita campaign rolls into Milan
Company's new marketing promotion includes posters aimed at commuters and tourists visiting the city centre
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Article
Spring campaign for Avocados from Mexico
Upcoming promotions across the US are aimed at supporting record avocado volume set to enter the market from Mexico