All Marketing articles – Page 308
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ArticleBoom times for US mango demand
New consumer research shows growth in US demand since 2007 on the back of successful marketing programmes
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ArticleGruppo Pam promotes freshness
Italian supermarket, hypermarket and discount chain operator focuses on quality and taste in new advertising campaign
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ArticleDel Monte Foods loses ‘fresh’ case
Fresh Del Monte has been awarded US$13.15m in damages in a case against Del Monte Foods concerning the ‘fresh’ status of processed fruit
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ArticleTe Awanui leads Japanese delegation
Maori grower Te Awanui Huka Pak will lead a NZ kiwifruit delegation to Japan this week and open the Zespri Trade Conference in Tokyo
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ArticleFlorette's Duo hits screens
The group has launched a new TV ad campaign to highlight its Duo range of pre-packaged salads
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ArticleGood prospects for Chilean nuts
A new marketing strategy, coupled with wider access to global markets, is set to support a further rise in Chile's nut volume
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ArticleBayWa calls truce on T&G/Zespri spat
New T&G owner has suggested it will seek to work with Zespri rather than challenging the single-desk export system
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ArticleInnovia Films aids School Fruit Scheme
Group's NatureFlex NVS film is being used to wrap fruit used in the School Fruit Scheme in Italy
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ArticleFarm Bill priorities welcomed by SCFBA
Specialty crop producers in the US have backed senators' support of further Farm Bill investments
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ArticleNew Californian cherry order
A reboot for the California’s cherry marketing programme paves the way for branded promotions in several key Asian markets
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ArticleNZ joint venture expands export reach
New Zealand apple trader Te Mata Export and MG Marketing seek mutual benefits though joint venture
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VideoStrong turnout for FRESH2011
More than 200 delegates from 24 countries attended this year's congress, which was held in the Dutch port city of Rotterdam
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Article
T193 Ltd wins new apple rights
New Zealand fruit company T193 has won a licence to grow and globally market a new apple variety that is expected to meet strong demand in Asia
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ArticlePAIA celebrates ten-year anniversary
The association will this year focus even greater efforts on spreading the positive word about Peruvian asparagus within the US market
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ArticleFruit and Veg Week hits Flanders
Last month saw the start of the new All Day Long campaign in Flanders, starting with Fruit and Vegetable Week
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ArticleIt's Fresh! supplier awards marketing brief
College Hill set to help Food Freshness Technology expand its ethylene removal technology business in Europe and the US
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ArticleEuropean suppliers 'must add value'
New report by Rabobank highlights how a changing fresh produce industry has altered the role of suppliers
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ArticleBananarama members in multi-million pound TV courgette campaign
The original members of Bananarama are ending their banana split to promote the courgette industry under the new band name Courgette-About-It.
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ArticleFootball-themed salads for Italian fans
La Linea Verde makes increased sales its goal with a new range of bagged salad packs to coincide with Euro 2012
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ArticleKingston launches Sugar Pine drive
The US group has announced a spring MD2 pineapple promotion plus a new appointment as part of a strategy to grow sales