All Marketing articles – Page 308
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ArticleMorrisons offer boosts Pink Lady
Record sales of branded apple achieved during three-week, half-price promotion, British retailer reports
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ArticleSouth African avocados on course
All signs point to a strong season with grower organisation SAAGA predicting that it will produce a 12.5m-carton export crop
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ArticleInnocent teams up with Disney
Innocent and Disney hope to form a winning combination in the UK, engaging with children and boosting kids' interest in fruit
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ArticleEnza and Zespri team up in Europe
A year on from their bitter court battle, the New Zealand exporters say they will work together to sell gold kiwifruit in Europe
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ArticleMurcia 'needs quality label' for almonds
Alfonso Gálvez Caravaca says a quality marque will allow the region to promote its product among consumers
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ArticleCall for greater Spanish grape promotions
Alfonso Gálvez Caravaca of Asaja Murcia has said that a marketing push should take place in the UK and Germany
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ArticleFreshfel launches Kids Enjoy Fresh site
New website is designed to highlight the benefits and enjoyment of fresh produce consumption to European children
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ArticleCapespan North America is born
Fisher Capespan USA and Distribution Fisher Capespan Canada announce a new registered trade name
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ArticleDutch cherry season gets underway
Start of campaign coincides with end of Italian season and first arrivals of Turkish cherries alongside later Spanish supplies
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ArticleSoccer promo for South African citrus
Western Cape Citrus Producers Forum takes part in major tournament attended by more than 4,000 young soccer players
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ArticleDole backs bananas in new campaign
Group pushes banana as a natural source of energy in its summer-long 'Nature's Original Energy Bar' programme
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Article+Brócoli aims to build demand in Spain
Spanish promotional organisation appoints new president and targets significant increase in domestic consumption of broccoli
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ArticleZespri introduces SunGold
New variety expected to supersede Zespri Gold, which has seen production ravaged by vine disease Psa
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ArticleSouth African growers scrap UK campaign
The Citrus Growers’ Association (CGA) in South Africa has shelved plans to promote grapefruit in the UK this season.
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ArticleMan who serenades plums 'increases harvest'
A plum-charmer has been called in to play clarinet to Pershore's plum trees in the hope it will increase this season’s harvest.
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ArticleBoost for US school salad scheme
More than 15 salad bars will be built in schools in the Washington DC area after donations to the Grower-Shipper Association of Central California (GSA) and United Fresh’s Salad for School campaigns.
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ArticleHLB launches rambutan offer
The group's rambutans will be promoted at several US supermarkets in the coming weeks to introduce the exotic fruit to the market
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ArticleCalls for UK to replicate US voucher scheme
Senior industry figures have called for the UK to replicate a US scheme to offer free fruit to OAPs - but questioned whether the cash is available to do it here.
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ArticleCool Cuts targets schoolchildren
New Disney-themed snack line from Ready Pac is aimed at children aged between six and 12 years old
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ArticleRSA grapefruit promotions scrapped
Promotions for South African grapefruit in the UK and Japan have been shelved, says South African Citrus Growers’ Association