All Marketing articles – Page 306
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ArticleNew salad pots for Scotty Brand
Beetroot, cranberry and cabbage and carrot feature as part of Scottish umbrella brand's new products
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ArticleBanaBay enters the pineapple market
UK-based firm will source new product from Ecuador, with plans to enter the US, New Zealand and Maltese markets
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ArticleDel Campo offers t'mates tomatoes
Initially developed by Enza Zaden, the Tomazur tomatoes are being marketed in North America
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CommentFuture fresh berry trends
Following the Global Berry Congress 2014 in Amsterdam, Eurofruit editor Mike Knowles sums up the event’s findings
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ArticleIceland donates six-figure sum to charity
The latest cheque brings Iceland’s total donations to the charity over the last six years to more than £660,000
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ArticleFPJ Q&A: Character advertising
Martyn Fisher talks fresh produce character advertising with Polly Akielan and Dieter Lloyd of PamLloyd PR and Marketing
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ArticleBrits reach 4.3 portions a day
New survey following much-publicised UCL one highlights difficulties consumers have with eating fresh fruit and vegetables
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ArticleCrunch Pak announces Yankees deal
Long-term strategy is to work with several sports teams to create branded products that will be sold in their respective regions
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ArticleUnited Fresh backs School Food Act
Tom Stenzel welcomes federal investment that will ultimately lead to healthier meals in US schools
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ArticleBayer Cropscience rebrands Nunhems
Unit becomes Bayer CropScience Vegetable Seeds, reflecting greater integration into parent group it joined in 2002
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ArticleRSA citrus exports celebrate US milestone
South Africa’s exports of citrus to the US have increased dramatically since the programme began 15 years ago
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ArticleTwelve UK eateries named world's best
Recent FPJ cover star Heston Blumenthal fares particularly well, with two restaurants in global top 100
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ArticleMixed response for Sesame Street initiative
Some companies claim the scheme is too generic to be real marketing opportunity
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ArticleSesame Street marketing kit unveiled
PMA and Sesame Workshop launch fresh produce marketing programme Eat Brighter to boost consumption
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ArticleFury at flower firm's Mother's Day gifts
Angry customers vent anger at Lincolnshire-based firm on Twitter after flowers arrived damaged or didn't turn up at all
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ArticleReady Pac reveals award winner
Fit & Fresh Challenge promotion designed to encourage health-conscious activities and the adoption of healthy lifestyles
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ArticleFlorette set for £5m marketing push
Scheme will encompass offline and digital media activity and will follow the format of the brand's One Minute Wonder campaign
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ArticleNew platform for European vegetables
Vegetable and salad businesses in Europe have a new opportunity to discuss the latest trends with the launch of European Vegetable Strategies
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ArticleBrazil aims to boost global presence
New association Abrafrutas will pursue market diversification strategy
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ArticleUrban Fruit targets next generation
Fruit snacking firm undergoes redesign targeted directly at younger consumers, and lines-up two new products