All Marketing articles – Page 306
-
ArticleNew cherry brand for Vignola group
Tentatrice brand being used to market sizeable crop excluded from using region's protected geographical indication mark
-
ArticlePeel the Love hits the road
Dole's summer campaign to increase banana consumption will visit eight different US cities between June and September
-
VideoEcuador ties bananas to tourism
New QR codes are to be placed on the fruit, linking consumers to a promotional video encouraging them to visit the country
-
ArticleChiquita puts Minions to work
Company signs largest-ever licensing deal to promote summer release of film Despicable Me 2 in 27 countries worldwide
-
-
ArticleCompagnie Fruitière ties up with Disney
The French banana company has timed its latest bout of promotions to coincide with the release of new film Chimpanzee
-
ArticleWalmart introduces produce guarantee
Group aims to ensure quality and freshness of fruit and vegetables by launching guarantee and overseeing sourcing changes
-
ArticleEcuador establishes Fairtrade group
Cooperation prevails over competition as ProEcuador sets up agricultural export associations to facilitate access to key markets
-
ArticleFeminine touch for Fruitness campaign
New marketing character Miss Fruitness flies in for first time as EU-backed Italian campaign prepares for summer promotions
-
ArticleBig things expected of new strawberry
Marden-based supplier S&A Produce backs new Italian variety as British season kicks off
-
ArticlePiqa pears prepared for launch
Developer Prevar says new pear varieties could revolutionise the category by offering novel textures and flavours
-
ArticleSwiss keep buying more Fairtrade fruit
Consumers in Switzerland spent considerably more on Fairtrade-certified exotic fruit and fresh convenience products in 2012
-
ArticleSuppliers united in Zespri support
Letter to John Key shows the New Zealand kiwifruit export industry is backing Zespri and the single-desk system
-
ArticleKiwifruit growers address PM
Organisation president writes open letter to New Zealand prime minister endorsing Zespri as single desk importer
-
ArticleFreshway unveils salad options
Group introduced a number of 'super food salads' at this year's United Fresh event in San Diego
-
ArticleShifting Chinese consumer spending
With average household income quadrupling, consumers are opting for higher quality goods and services
-
ArticleAngélys appear in North America
Giumarra will offer a new exclusive pear variety from New Zealand to North American consumers this summer
-
Article
US braced for Mexican avo push
Avocados from Mexico has outlined a series of summer consumer promotions to help drive demand in the US
-
ArticleZespri begins tweeting in Europe
Company embraces social media in Europe as NZ season begins, with Spanish Twitter feed and Facebook pages for key markets
-
ArticleEvent honours new products
Innovation and creativity in the fresh produce industry are rewarded at the United Fresh 2013 convention in San Diego