All Marketing articles – Page 311
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ArticleBaltic Berry expands in 2013
Polish company expects higher yields in 2013 as it targets new markets in Scandinavia and France
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ArticleSavéol set for strawberry campaign
The campaign for the French co-operative's strawberries will centre this season on their Saveur de l'Année 2013 status
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ArticleGlamour kicks off Spanish cherry campaign
SAT Edoa is anticipating an earlier start to the Glamour cherry campaign this year, aiming for a 15 March start
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ArticleSpecial Fruit sells first Clerys
Clery strawberry sales kick off for the Belgian importer, while expectations are high for Peruvian and Spanish blueberries
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ArticleBoost for MyPlate healthy meal drive
First Lady Michelle Obama has announced a new effort to make healthier MyPlate recipes easier to find and share
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ArticleGuadeloupe PGI melons get first outing
The first campaign for Guadeloupe's PGI-certified melons is underway, with French minister Victorin Lurel attending the launch at Rungis
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ArticleEmirates SkyCargo lands African award
SkyCargo named Global Cargo Airline of the Year by the Stat Trade Times in South Africa
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ArticleBrazil launches Jaíba fruit brand
The certificate of origin will add value to Silva bananas, Tahiti limes, Palmer mangoes and Formosa papayas from northern Brazil
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ArticleRewe extends green label to fresh produce
German retailer confirms it wants to extend its sustainability brand Pro Planet to fresh fruit and vegetables
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ArticleHass demand soars in US
Avocado variety enjoyed a record-breaking year as US consumers tapped into the widespread marketing drive
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ArticleFruits from Chile marks progress
Chile’s generic fruit brands have achieved very positive results in terms of exposure and impact within the target audience
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ArticleFresh salad bar push in California
Safeway Foundation grant helps fund salad bars at schools in the Pleasanton, Hemet and Ventura
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ArticleMarketing drive for Comber Early potatoes
Northern Irish growers and packers are aiming to maximise the potential of PGI status for New Season Comber Early potatoes
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ArticleItalians unite behind new pear brand
Nine of Italy's leading pear suppliers will work together to produce, distribute, market and sell fruit under single label
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ArticleChile intensifies winter blues promotion
Top nutrition expert to feature in multi-faceted PR campaign for Chilean blueberries on North American market
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ArticleChile organises first cherry drive in China
Diverse activities roll out across China to educate consumers about quality and counter-seasonal availability of Chilean cherries
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ArticleDanone to sell stake in Chiquita JV
Multinational said to be pulling out of fruit juice venture in which it became majority shareholder just three years ago
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ArticleKiku takes first stand at Fruit Logistica
Premium apple brand preparing to exhibit for first time at Berlin show, following recent expansion worldwide
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ArticleVOG outlines Marlene campaign
Marketing activities are taking place in the Netherlands and Belgium throughout January and February
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ArticleCooperatives announce topfruit partnership
Fruit Growers Alliance and Fruitlink merge with the aim of strengthening the UK supply chain