All Marketing articles – Page 332
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ArticleCalifornia Giant launches website
Site appeals to health enthusiasts and offers a range of features for both consumers and trade partners
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ArticleUK schools enter South African fruit comp
The South African fruit industry has launched a new competition for UK schools.
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ArticleApple brand Joya to target teen market
Joya is looking to attract teenage consumers to the apple brand with a sporty image on its release at the end of January
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Article
Diet confusion creates market window
There are opportunities for the industry to capitalise on the new-year dieting bonanza as diet-confusion reigns, research from market analyst Mintel reveals.
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ArticleNew identity for Chile's fruit industry
New branding strategy emphasises the importance of the country's workforce in its rise to becoming a world fresh fruit leader
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ArticleHerry joins French ministry
Formerly of Interfel, Xavier Herry has moved to the agriculture ministry to drive the food sector through partnerships
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ArticleHass Avocado Board gears up for Big Game
Board dishes up recipes in anticipation of boom in avocado consumption for this year's Super Bowl on 5 February
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ArticleGovt and supermarket Supermeals slammed
The Ainsley Harriott-backed £1.4 million government scheme to promote healthy eating on a budget through two major multiples and a discounter has been widely criticised.
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ArticleSpecial award for Ward
Graham Ward OBE has been awarded an associateship by the Royal Agricultural Societies (ARAgS).
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ArticleIncentives could drive vegetable consumption
New study suggests offering rewards to children for eating vegetables they initially dislike could alter long-term habits
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ArticleMorrisons gives away shopping in January deals
Morrisons is kicking off the year with three ways to make the weekly shopping budget go further as one in three say they will have no money by the end of the month.
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ArticleRecord Pink Lady sales in UK
Over 3m cartons of the fruit were sold in 2011, the result of a successful marketing and PR campaign
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ArticleBlueberry export upturn for Argentina
The 2011/12 season has been very successful so far, particularly in Europe where volume is to rise significantly on the previous campaign
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ArticleDole urges consumers to Go Bananas
US fresh produce colossus offers customers 366 different things to do with a banana
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ArticleBlue Whale offers kids sweeter kiwifruit
French company supplying trays of riper fruit with higher sugar levels in bid to increase consumption among children
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ArticlePink Lady announces biggest UK campaign yet
Pink Lady is launching its biggest-ever nationwide promotion this month, offering shoppers the chance to win a Pink Lady-branded Fiat 500.
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ArticleEVA Apples launches EVA prime
New brand, due to be launched next month, will be used to market the very best of Austria's fresh apple production
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ArticleProduce app unveiled by CPMA
Consumers can use the application on iPhones, iPod Touch and iPad devices to find useful storage and preparation tips for fresh produce
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ArticleRetailers support UK health drive
Three UK supermarkets to offer discounts on fresh produce as part of campaign to encourage balanced meals on a budget
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ArticleChile rolls out cherry campaign in Spain
Spanish consumers try Chilean cherries at El Corte Inglés stores as part of a new marketing initiative