All Marketing articles – Page 332
-
ArticleKiku to be lead sponsor of IMS 2013
Apple marketer reveals next year's alpine event will be marketed as the Kiku International Mountain Summit 2013
-
ArticleItalian apple firms form NovaMela
New consortium unites marketers in Piedmont, South Tyrol and Trentino to develop, introduce and sell new varieties
-
ArticleDelhaize backs Serbian growers
Retailer introduces new Grown in Serbia campaign at stores across the country to promote healthy fruits and vegetables
-
ArticleAustralian potential for red-fleshed apples
Ifored member Montague says red-fleshed apples will capture a new market segment in Australia and stimulate consumption
-
ArticleStylish French aim to seduce Brits
Prince de Bretagne is shipping its Roscoff pink onions to the UK in fine style this season
-
ArticleReady Pac launches fresh-cut pear range
New seasonal selections featuring fruits rarely seen in the fresh-cut produce category have been released
-
ArticleAdd an Avocado winner revealed
ProHass competition to promote the use of avocados as a healthy alternative to butter draws to a close
-
ArticleKingston broadens imported mango supply
Greater demand for mangoes among US consumers prompts local importer-distributor to ramp up Ecuadorean arrivals
-
ArticleGlobal deal pushes red-flesh apples
Fruit marketers from 11 countries are to collaborate on bringing new varieties of red-flesh apples to market within five years
-
ArticlePotato Week influences young
This year's Potato Week has succeeded in influencing younger UK consumers, while promoting the new classification system
-
ArticleEgg plants idea for new campaign
PR campaigns that are modestly funded and yet cleverly put together ought to be a more prominent part of the sector’s effort to raise fruit and vegetable sales
-
ArticleUS promotional funding in doubt
Funding for horticultural marketing bodies such as the Washington Apple Commission could dry up if the US Farm Bill is not renewed
-
ArticleDalinco named tastiest Dutch apple
Tastiest Apple in the Netherlands jury describes eating the variety as like "biting into a piece of summer"
-
ArticleNew venture for marketing expert
Former Del Monte and Chiquita director Maurizio Pisani has set up a new marketing consultancy for the fresh produce trade
-
ArticleEthical angle for South Africa campaign
Beautiful Country, Beautiful Fruit campaign highlights the role that the industry plays in improving life for disadvantaged people
-
ArticleReady Pac picks up PMA award
Group's Cool Cuts salads and mini meals recognised with the PMA impact award for packaging excellence at Fresh Summit 2012
-
ArticleChep reveals Del Monte contract
Reusable pallet pooling group continues partnership it has maintained with the fresh produce giant since 2006
-
ArticleMarlene wins social media award
VOG's apple brand receives Estrella de Internet for best Facebook page at this year's Fruit Attraction in Madrid
-
ArticleBonduelle turns to internet
The French convenience food supplier is undertaking an internet campaign in Poland to promote its smaller cans
-
ArticleDutch government pulls board funding
Private enterprise set to take up promotional slack after national horticulture boards are wound up at start of 2014