All Marketing articles – Page 332
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Article+Brócoli aims to build demand in Spain
Spanish promotional organisation appoints new president and targets significant increase in domestic consumption of broccoli
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ArticleZespri introduces SunGold
New variety expected to supersede Zespri Gold, which has seen production ravaged by vine disease Psa
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ArticleSouth African growers scrap UK campaign
The Citrus Growers’ Association (CGA) in South Africa has shelved plans to promote grapefruit in the UK this season.
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ArticleMan who serenades plums 'increases harvest'
A plum-charmer has been called in to play clarinet to Pershore's plum trees in the hope it will increase this season’s harvest.
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ArticleBoost for US school salad scheme
More than 15 salad bars will be built in schools in the Washington DC area after donations to the Grower-Shipper Association of Central California (GSA) and United Fresh’s Salad for School campaigns.
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ArticleHLB launches rambutan offer
The group's rambutans will be promoted at several US supermarkets in the coming weeks to introduce the exotic fruit to the market
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ArticleCalls for UK to replicate US voucher scheme
Senior industry figures have called for the UK to replicate a US scheme to offer free fruit to OAPs - but questioned whether the cash is available to do it here.
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ArticleCool Cuts targets schoolchildren
New Disney-themed snack line from Ready Pac is aimed at children aged between six and 12 years old
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ArticleRSA grapefruit promotions scrapped
Promotions for South African grapefruit in the UK and Japan have been shelved, says South African Citrus Growers’ Association
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ArticleWhich? rewards Aldi performance
Discounter walks away with the prestigious Supermarket of the Year title at the Which? Awards 2012
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ArticleInnocent Drinks cancels Olympic festival
Smoothie and juice marketer abandons plans for sports-themed summer event in London due to poor ticket sales
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ArticleSafmarine voted 'most friendly' line
PIFFA's inaugural Excellence Awards sees Safmarine walk off with the 'Friendly Line' trophy
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ArticleUS Senate green lights Farm Bill
The passing of the bill preserves funding for critical programmes and fresh produce consumption initiatives
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ArticleNew ad hits French cinemas
A new promotional advertisement is being shown in French cinemas to explain the hard work that is done in the fresh produce sector
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ArticleScientists develop edible packaging
How we buy and consume food in future could be very different if a new edible packaging proves successful
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ArticleSuccess for We Care, You Enjoy
Andalusian campaign marketing fresh produce in Germany is hitting major audiences in the country
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ArticleJaffa reveals competition winners
Space Hoppers for Schools competition, aimed at promoting a healthy lifestyle, proves a success in the UK
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ArticleMarket men recognised in birthday honours
The importance of markets in the UK has been recognised with honours for some of the sector’s protagonists in the Queen’s Birthday Honours list.
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ArticlePink Lady photo awards opens for entries
The second edition of the international Pink Lady Food Photographer of the Year has opened for entries
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ArticleDole joins Let's Move California! event
Fresh produce multinational provided fresh fruit to attendees of this weekend's Let’s Move California!: Fitness Feria event