All Marketing articles – Page 391
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ArticleJazz recycles team sponsorship
For the fourth year running, international apple marketer Enza is lending its support to the Jazz Apple Cycling team, with both groups expecting a positive season ahead
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Cameo campaign hots up
The campaign to increase sales of Cameo apples is being stepped up, as the variety competes for shelf space amid fears it may become supplanted by cultivars with heavier marketing impetus.
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ArticleCapespan to market Kiku apples
Exporter becomes first South African company to be granted licence for trademarked variety first developed in Italy
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ArticleDisney Garden expands supply base
SGS and Dayka & Hackett have joined the Disney Garden bandwagon in the US to offer branded stonefruit and table grapes
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ArticleNMB expands online marketing
New efforts including widgets, social networking and general website improvements may yield big results for the National Mango Board in the US
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ArticleSalyer teams up with Marie’s Dressing
Salyer American will promote Iceberg and Romaine lettuce with a range of Marie's dressings to US shoppers this summer
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ArticleUK urged to commit to fruit scheme
Fresh produce lobbying group calls on the UK government to give its full backing to the EU’s School Fruit Scheme amid rising obesity levels
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ArticleA view to an apple
Southwell Minster is celebrating the bicentenary of the Bramley apple by dedicating a stained glass window to the fruit, which has its origins in the town.
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ArticleCalifornia Giant launches sports promotion
The US berry marketer has joined forces with the Major League Baseball Player Alumni Association and the Tennis Channel to spread a healthy, active lifestyle message
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ArticleRe:fresh deadline approaching
There are still three weeks to get your entries in for this year’s Re:fresh Awards, as the industry prepares for another celebration of its success stories in London on May 28.
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ArticleFreshfel praises EC on School Fruit Scheme
The project could get underway in September in some countries after member states backed the European Commission's plans
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ArticleValue focus of berries campaign
This year’s UK Seasonal Berries marketing campaign is focusing on value for money and the need to reduce wastage in berry consumption
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ArticleUK value emphasis on berries
The Seasonal Berries campaign will this year focus on delivering key messages to highlight the value and better taste from British berries in season.
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ArticlePBH honors four leading US retailers
The supermarket operators have earned Produce for Better Health retail role model status for their commitment to the Fruits & Veggies-More Matters campaign
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Banken closes in on Dutch award
The Dutch company Banken Champignons Group has made it through to the Deloitte-organised Best Managed Companies Program final 75 businesses.
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Blueberries get Good Natured
Good Natured blueberries have been launched as an extension to the strawberry and raspberry brand.
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ArticleStemilt earns PBH recognition
The group has been named as the first Non-Retail Role Model by the Produce for Better Health Foundation
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ArticleBrand Dossier | Lola
Andalusia’s Hortyfruta has chosen a flamenco dancer to promote its members’ products as it embodies the finest qualities of the Spanish region, María José Pardo explained
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Somerset unveils healthy-eating DVD
Somerset County Council has launched a new DVD, called Kick Starting Health: Working together for the Future of Somerset’s Children, to promote healthy eating and exercise among children, families and schools in the county.
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Strong full-year results at Morrisons
Profit and sales both increased as the UK's fourth-largest retailer made "good progress" in 2008