All Marketing articles – Page 392
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ArticleEasy-peel oranges back on the menu
MMG Citrus has launched the fruit in the UK a month earlier than last year
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ArticleEurofresh Farms relaunches tomatoes
US tomato producer Eurofresh Farms has redesigned package labels for its fresh tomatoes and cucumbers to inform consumers about growing practices, care and handling tips.
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ArticleUSDA advert warns of pest threat
The group has released a television campaign to raise awareness of the threat of invasive pests on the state's fresh produce industry
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ArticleAgrexco offers pomegranate arils
The Israeli group is to market 70 tonnes of the fruit between September 2009 and March 2010
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ArticlePBH joins Dole Fruit Bowl challenge
The foundation is one of five non-profit organisations that could benefit from Dole's Bowl-A-Day Challenge
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ArticleNZ apple exports 'losing out' in Europe
National branding in Europe and a unified export sector are the end goals for Pipfruit New Zealand, says chairman Ian Palmer
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ArticleTesco doubles its clubcard offer
Supermarket giant Tesco has said loyalty, rather than more price cuts, will keep its customers coming back as it doubled its Clubcard points today.
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Article
New export focus for Tasmania
Tasmanian horticulture exports have been brought into new focus by the Australian state’s government
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ArticleSlam dunk for Jaffa event
A Tesco car park in South London netted plenty of attention last week as it played host to a British Basketball event sponsored by Jaffa.
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ArticleExosect shortlisted for Agrow Awards
Intelligent pest management supplier Exosect’s Exosex SPTab solution has been selected as a finalist in the ‘Best Innovation in Non-Crop’ category in the Agrow Awards.
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ArticleChilean blues target North America
A new committee has been formed to drive greater sales and support existing markets for Chilean blueberries
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ArticleMexico launches Canadian avo drive
Some 20,000 avocados will be distributed during a Mexican Independence Day fiesta promotion in Ontario on 16 September
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ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
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ArticleGreenery member mulls direct sales
Major greenhouse vine tomato company Prominent has announced it is considering selling its own products as of next season
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ArticleYorkshire initiative offers cash
Appetizing Innovation is offering food and drink business funding in the Yorkshire region following a chronic “lack of long-term investment”.
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Article
Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
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ArticleNew promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October
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ArticleCA and Coles in citrus drive
Citrus Australia is teaming with Coles to promote this season's citrus offering in the country
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ArticleItalian apples adopt one brand outside EU
From, which brings together five leading Italian apple exporters, will sell fruit to non-European markets under a single label
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ArticleDole gold rush in Germany and Austria
Consumers to be offered chance to win specially minted, 14-carat gold coins as part of month-long promotional campaign