All Marketing articles – Page 393
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ArticlePink Lady offers taste of summer
The trademarked apple brand will roll out its first print advertising campaign since 2004 as it seeks to maintain its premium position in the UK
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ArticleChile set for average avocado season
Avocado volume will level out in 2010/11 after a bumper crop last year, while promotions step up a gear
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ArticleTaiwanese fruit on show in Singapore
A week-long promotion of Taiwanese fresh produce is underway at Sheng Siong supermarkets in Singapore
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ArticleUnited Fresh in new salad bar pledge
Multiple salad bars to be donated to schools in New Orleans as part of 'A Salad Bar in Every School' campaign
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ArticleAgence Bio launches TV spots
In France, organics are set to get TV time, with a series of short programmes designed to educate viewers
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ArticleRSA launches summer citrus recipes
US retailers to distribute leaflets with links to South African citrus recipes as part of summer promotional campaign
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ArticleDimmidiSì launches freshness campaign
Italian company La Linea Verde rolls out series of new marketing initiatives in support of the fresh convenience brand
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Article
Solar power is the future of marketing
Seasonal promotion is offering the fresh produce industry opportunities to engage European consumers currently riding the summer wave
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ArticleWebsite promotes Enza’s kiwifruit
New Zealand fruit marketer Turners & Growers has launched a new website to promote its new kiwifruit varieties
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ArticleNew mobile application to alert public
US government to report food and product recall information on questionable items direct to consumers’ mobile phones
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ArticleHAB turns to nutrition research
Science-based facts to provide foundation for avocado marketing communication efforts in the US
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ArticleNWPB reorganises staff structure
To better satisfy modern marketing requirements the National Watermelon Promotion Board has created new staff positions
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ArticleTaiwanese mangoes on show in Japan
The Keio supermarket chain in Japan will play host to a promotional display of Taiwanese Irwin-variety mangoes
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ArticleRabobank CEO joins Dutch agency board
Bank's highly experienced Westland chief appointed to the board of directors of Fruit Vegetables Agency Holland
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ArticleNew corporate identity for WP Rawl
Refreshed logo designed to reflect continued growth, while staying true to roots of the company
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Article
Anglia lands Microsoft gong
Anglia Business Solutions has been named as a Microsoft Dynamics NAV Partner of the Year in the Microsoft Partner Awards.
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ArticleLe Crunch teaches schools a lesson
French apple brand Le Crunch has finished its promotional campaign in the UK involving The Co-operative and 5,000 UK schools.
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Article
lunch! stages innovation awards
The organisers of lunch! - the UK’s dedicated food-to-go event - have announced the launch of The Innovation Challenge 2010, a major new awards scheme designed to promote and celebrate genuinely new ideas in the sector, including new innovations and a new take on established concepts.
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ArticleEC backs national promotion schemes
The European Commission has approved funding for 14 member states, supporting agricultural promotion
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ArticlePBH outlines September activities
Discussions between the National Fruit & Vegetable Alliance and the Let's Move initiative have led to an online campaign