All Marketing articles – Page 396
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ArticleSugardrop tomato on sale at Tesco
Described by the retailer as being as sweet as a peach, the new variety has gone on sale in the UK this week
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ArticleSporty return for Fruitness campaign
With funding approved until 2011, the European marketing initiative is set to encourage a more active lifestyle among children
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ArticleMarketer excited about Cameo season
A leading US Cameo apple marketer is enthused about the fruit's sales prospects ahead of the coming season
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ArticleUK gets taste for Spanish persimons
Spanish persimons are more widely available in the UK than ever before this year as Asda joins Morrisons and Tesco in listing the fruit
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ArticleLatin flavour to berry masterclass
The Seasonal Berries campaign, run by PR company Sputnik Communications, hosted a winter berry cookery masterclass and health event last month for consumer journalists, with the aim of gaining publicity for mainly blueberries and blackberries from Chile, Uruguay and Argentina.
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ArticleGrape Commission offers teacher grants
The California Table Grape Commission is offering funding as part of its 'Innovation in Teaching' programme
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Freshfel expresses school scheme woes
European trade body Freshfel still has concerns regarding the European School Fruit Scheme, which kicked off at the start of the school year two months ago.
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ArticleImagination Farms launches grape cups
Delano Farms will supply the conventional and organic red seedless table grapes to be marketed in the US under the Disney Garden banner
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ArticleCalifornian exports in US$33m boost
State trade organisations are receiving over US$33m to support the international promotion of its food and agriculture
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ArticleCharity pink punnets hit Tesco shelves
A new initiative from G’s Marketing Ltd, which produces Tangy Traditional Beetroot for Tesco, is set to brighten the fresh produce shelves this weekend in the name of a good cause.
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ArticleMangoes reap foodservice success
The National Mango Board’s efforts to promote the fruit have resulted in a greater availability of mangoes on US restaurant menus
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ArticleCameo voted tastiest apple at UK event
Cameo variety wins the Tastiest Apple award for the second year running at the National Fruit Show
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ArticleSpend more, says Dutch marketeer
Holland's marketing budget only 0.17 per cent of industry turnover, compared with as much as 4 per cent in other food sectors
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ArticleReinhold Messner keeps KIKU climbing
Leading mountaineer features in KIKU-sponsored event as marketer scales new heights in terms of its global volumes
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ArticleChilean avos score with youth soccer
The Chilean Avocado Importers Association reached out to more than 13,000 youth soccer fans in California at a recent Chivas USA game
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ArticleIntercitrus launches ‘Vitamin C’ campaign
Citrus marketing organisation unveils new publicity drive across Spain, aimed at highlighting link between citrus and health
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ArticleCameo blasts competition on taste test
Cameo apples are set to come onto the market in volume this week, following the identification of the variety as the tastiest apple at a press tasting session with Professor Tim Jacob of Cardiff University last week.
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ArticleWS Bentley lands Yorkshire gong
WS Bentley Growers’ Sprouting Peas won best Fresh Produce Product at the fifth annual deliciouslyorkshire Awards, announced at the ceremony at Rudding Park, Harrogate on Monday.
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ArticlePersimon makes UK promo push
Persimon growers in Spain’s Valencia region are targeting the UK marketplace in particular this season, despite a reduced volume crop due to inclement weather.
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Let's Grow wins plaudits for Morrisons
Morrisons is celebrating the victory of its Let's Grow initiative, which won the Grand Prix at the Institute of Practitioners in Advertising effectiveness awards.