All Marketing articles – Page 61
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NewsIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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NewsWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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NewsRijk Zwaan campaign reaches 762,000 Brits
Dutch seed breeder celebrates success of UK social media campaign that promotes cooking veg on a budget
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NewsSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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NewsSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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NewsSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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NewsChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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NewsRetail focus for California grape promotions
California Table Grape Commission unveils export marketing plans for 2023
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NewsBirds Eye launches pea-ple’s Cafe
The one-day-only pea-centric pop-up restaurant in London will showcase the versatility of the brand’s petits pois
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NewsMOYA deadline draws closer
Just one month left to enter Australasia’s premier fresh produce marketing award
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NewsUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees
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NewsDole Ireland backs Dundalk FC academy teams
Dole ireland has extended its longstanding support for the Irish football club, a partnership that stretches back seven decades
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NewsRockit partners with charity for Ramadan
Collaboration with Emirates Red Crescent will see funds donated for every Ramadan-inspired Rockit giftbox sold
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NewsSouth African stonefruit campaign is in full swing
Suppliers have been carrying out a wide range of activity in recent months across a number of UK retailers
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NewsWestfalia Fruit India launches 2023 campaign
Avocado marketer kicks off new season with shipments from Tanzania and Peru as it prepares for first commercial harvest of Indian-grown Hass
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NewsTransitioning to low carbon future a high priority at T&G
The impacts of climate change are becoming increasingly tangible globally, as T&G and its grower partners in New Zealand harvest and export new season apples following February’s cyclone
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NewsMagic Star to shine bright
PVM strikes agreement with Fresh Forward to bring Magic Star apple cultivar to the US
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NewsAsiafruit March out now
New Zealand special explores how premium supplier is well placed to weather recent storms while Fresh Focus South African Table Grapes tracks industry refocus on quality and taste
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NewsAvocado balancing act
Fred Searle talks to Paul Devlin and Ayanda Kanana of South African avocado grower and global marketer Halls to hear how they think the industry should respond to the likelihood of an oversupplied global market in 2023
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NewsNew label for Moroccan Nadorcott
The Moroccan Nadorcott’s new label, “Nadorine, Naturally Low Seed”, highlights the origin and authenticity of the country’s unique mandarin, says APNM