All Marketing articles – Page 61
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NewsPink Lady backs up strong start to apple campaign with major media blitz
The start of the apple season has been highly promising for Pink Lady, with good sales growth across its main European markets and a communication plan set to reach millions of new consumers
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NewsDriscoll’s Sweetest Batch set to start
Premium strawberry brand enters second season of Australia-wide distribution in December 2023
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NewsGrape growers told to spread the word
As the 10th International Table Grape Symposium got underway in Cape Town, David Hughes highlighted the challenges facing the world’s growers, and implored the category to make its offering stand out from the crowd
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NewsDole launches dragon fruit programme
Ecuadorian dragon fruit will be available to retailers and consumers throughout North America for the first time
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NewsFruit Growers Tasmania launches seasonal guide
Seasonal Produce Guide directs consumers to the best place to purchase Tasmanian-grown fruit and vegetables
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NewsQFVG campaign gets Australians to ‘give a fork’
National campaign aims to highlight the plight of horticultural growers and raise public support for the industry
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NewsT&G expands Envy growing footprint to meet China demand
First commercially produced Chinese Envy apples to be sold in China
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NewsSnack-sized Ondine builds momentum
WA Farm Direct and N&A Group hope flat peach and flat nectarine varieties will add a fresh, attractive stonefruit option for Australian consumers.
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NewsMarlene apples fly flag on women’s run across Spain
Spain’s Carrera de la Mujer race puts a focus on healthy lifestyles among women, offering Italy’s Vog an ideal occasion to promote the Marlene brand
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NewsIn search of new South African brands
South African retailer Woolworths says there has been an ”exceptional” consumer response to its Flavourburst nectarine brand
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NewsMontague launches new nectarine brand
Nectara to highlight the flavour profiles of Montague’s nectarine range
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NewsPrima Fresh Fruit launches new apricot brand
Pride of Prima is a new offering aiming to help jumpstart the apricot category
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NewsConsumers keen on Polish blueberries
Dominika Kozarzewska of Polskie Jagody gives Fruitnet the lowdown on the Polish blueberry business as 2023 draws to a close
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NewsNutrano celebrates a bountiful Lady Jane season
Harvest surpasses one million mangoes representing double digit growth
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NewsKissabel’s European campaign gets into full swing
Increased availability will extend the sales season and boost brand’s presence in key markets
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NewsFresh Produce India returns to Mumbai
India’s premier fresh produce event is back in person in 2024, taking place on 21 March at the Trident Nariman Point Hotel
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NewsFlorette launches Christmas giveaway
Shoppers given chance to win a share of £25,000 as leading salad brand renames best-selling packs in festive makeover
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NewsCalifornia Prune Board targets Asian consumers
California Prune Board seeks to attract health-conscious consumers in South Korea and Japan
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NewsMcCain launches Baby Hasselbacks
New product aims to add incremental growth to the frozen food category
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AdvertorialDole and BFV celebrate the 12th anniversary of Belgian Conference pears
Conference pears sales accelerated on the back of China International Import Expo