All Marketing articles – Page 59
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News‘The Batch Lady’ gets behind Veg Power
Family cooking expert joins Simply Veg campaign to help families get more fresh produce into their kids
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NewsAsia Fruit Logistica visits Vietnam
Asia’s leading fresh produce trade show hosts export seminar in Ho Chi Minh City and meets key players in the market ahead of 2023 edition this September in Hong Kong
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NewsPink Lady rolls out prize promotions
Shoppers at Morrisons stores can win monthly prizes when they pick up a pack of Pink Lady apples
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NewsRedPop gets a ticket to ride
The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring
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NewsFrutura announces major consolidation in avocados
Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year
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NewsMcCain launches interactive audio ads
Frozen potato specialist announces tie up with Say It Now to boost its marketing reach
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NewsBack British apple month, BAPL asks retailers
The grower body wants more supermarket investment in selling and promoting British apples in stores this season
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NewsFlorette launches ‘taste of adventure’ tie-up
The UK’s number one salad brand and leading outdoor activities firm Go Ape launch joint on-pack promotion
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NewsSouth Africans face potential US storm
Accusations of South African arms supplies to Russia angers the US and results in a media storm
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NewsSpread reaches lettuce milestone
Japanese vertical farm operator sells 100m servings of its Vegetus lettuce offering
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NewsFreshfel issues warning on marketing standard implications
Fresh produce association urges the European Commission to withdraw or amend specific parts of its draft proposal for pre-cut fruits and vegetables
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NewsPink Lady sponsors new food photography category
The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year
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NewsNew theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
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NewsVog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
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AnalysisPositive forecast for global avocado business
The avocado trade will continue to grow in an increasingly competitive market, according to a Rabobank report
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NewsHealth and sustainability drive Greenyard partnerships
Group joins forces with The Vegetables Chef and We’re Smart World to promote and innovate for healthy and sustainable diets
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NewsSpain and Portugal team up for new European almond campaign
Three-year campaign will focus on the sustainability and quality of almonds from the Iberian Peninsula
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NewsWest Pak adds PLU sticker to Avocados from Mexico
The new PLU is available now through summer for bulk fruit and bagged brands that offer Mexican avocados
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VideoFPI 2023: India’s future in focus
India is one of the world’s most exciting emerging markets for the global fresh produce business. It boasts huge potential, but significant challenges. An expert panel discusses the market’s evolution.