All Marketing articles – Page 56
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NewsBigbucks takes South African apple industry by storm
An increase in new plantings of the variety has led to a rapid rise in production
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NewsMountain Blue Orchards wins landmark court case in China
Victory marks first successful protection of Blueberry Plant Breeders Rights in China
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NewsEgyptian citrus lands in India marking the start of the season
IG International celebrates with ceremonial opening of the first container of fresh grapefruit and lemons
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NewsBelgian Conference pears make inroads in Brazil
The vast Brazilian market has traditionally been dominated by pears from Portugal and Argentina, but the Belgian Conference is now winning over consumers in the country
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NewsBerry breakthroughs on show at BerryQuest
Tasmania hosts four-day event featuring farm tours, a conference and trade show with international speakers, workshops, and networking opportunities
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NewsDelayed start leads to positive finish for Darwin mango producers
Red Rich says well-timed rainfall and an organised packhouse turned the season around following a slow start
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NewsConsistency key to category growth for Piñata Farms
Piñata Farms sees growth potential for Australia’s berry category, calling on industry to commit to higher quality fruit, improved cold chain processes and a better retail offering
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NewsCPB uses tech to boost prune engagement
California Prune Board takes prune orchards to global audiences via virtual reality project
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NewsAngus Soft Fruits marks 30 years at annual conference
Scotland’s leading berry supplier hosted its yearly conference this month, celebrating 30 years of business and assessing the best path forward for its growers and partners
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NewsFairtrade Fortnight drives up sales
Fairtrade sales in the UK outperformed the market during the 2024 incarnation of the annual campaign, according to the Fairtrade Foundation
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NewsSaudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Yogi Geheniau of Dutch-Saudi collaboration Yogi & Yousef
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NewsTatayoyo wins award in Romania
Rijk Zwaan’s snack-sized pepper, the 2023 FLIA winner, has landed a best product prize in Romania
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NewsEC to co-fund 75 agri-food promotions
Campaigns are designed to enhance the competitiveness of the EU agri-food sector
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NewsVeg Power backs LBC healthy eating campaign
The not-for-profit marketer shapes new radio campaign encouraging Brits to eat more veg
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NewsPrevar launches “new generation” of apples with GoodnessMe
GoodnessMe is the first commercial apple variety to offer double gene scab resistance, setting a “new standard” for apple cultivation, according to licensee Wouters Fruit
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NewsDole launches Irish-grown Honeycrunch under Grá brand
Company attempts to boost consumption of locally grown fruit with introduction of limited edition variety
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NewsMajor berry marketing campaign wins EU support
Group of Dutch and Belgian companies agree deal to promote the fruit to young adults in the Netherlands, Belgium and Germany
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NewsBFV and Dole China launch The Smurfs pear campaign
Dole officially debuted the Smurfs’ co-branded Truval Pear packaging at the CIIE Exhibition in Shanghai
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NewsKiku unveils new corporate identity Adema
Apple variety management company will focus on clubs, commodities and services to unlock value in the category
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NewsKantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands