All Marketing articles – Page 56
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NewsAsia Fruit Logistica prepares for sellout show
Only a few exhibition spaces left at Asia’s premier fresh produce trade show, say organisers
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NewsHeroes help Coles promote fresh produce
New Fresh Food Challenge harnesses DC Super Heroes to encourage fresh fruit and vegetable consumption
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NewsOriginal Macas campaign celebrates Australian macadamias
Australian Macadamia Society launches new promotional effort harnessing a fresh menu of recipes created by MasterChef alumni Mindy Woods
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NewsFresh Del Monte opens new office in Germany
Hamburg operation will lead continued expansion as company looks to satisfy demand for sustainably sourced fresh fruit
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NewsHall Hunter toasts bumper blueberry crop
Supplier has been promoting blueberries and cream in strong summer for the fruit
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NewsSCSA marks 25 years of shipping citrus to the US
Summer Citrus from South Africa looks back on “humble beginnings” and its long-standing partnership with Holt Logistics
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NewsPink Lady sales remain steady in Europe
Some 180,000 tonnes of Pink Lady and PinKids apples were sold in Europe this season, growth of 3 per cent
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NewsScale up free school meals, says Jamie Oliver
The celebrity chef also calls for every school-leaver to know how to cook 10 dishes and government action to combat junk food advertising
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NewsChiquita keeps its London bus campaign on the road
Now in its ninth year, the promotional vehicle continues to drive the group’s sustainability message
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NewsSun World launches Ruby Rush grape brand
US-based group heralds its new branded range of early red grapes as “juicy, crunchy jewels in your mouth”
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NewsETTDT gets kids eating more veg
Five-year evaluation confirms 53 per cent of parents reported increased veg consumption with repeat campaign involvement
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NewsNew vegan recipes released to mark start of Picota cherry campaign
Picota variety boasts a uniquely fleshy and crunchy texture as well as a longer shelf life than other cherry varieties
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NewsGBF reports strong demand for Cherish
New Zealand apple marketer says consumers across Asia are attracted to the variety’s candy-pink colour and “tropical flavour notes”
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NewsM&S footie tie-up promotes healthy eating
Fresh produce will be to the fore in the retailer’s Follow the Flower summer campaign
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NewsSunkist keeps consumers in mind
Citrus group says it understands the importance of providing consumers with accessible and nutritious options
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NewsSummer Citrus from South Africa launches promotion
Third annual promotion offers shoppers an opportunity to win one of two gift cards to curate their own getaway
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NewsDriscoll’s reaches new retailers with branded paper pack
The berry grower-marketer has launched its branded paper berry packs in Asda and Booths stores in the UK
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NewsBritish blueberries to steal Wimbledon spotlight
UK berry grower Hall Hunter takes to the streets of SW19 to promote British blueberries to tennis fans
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NewsChallenging season for South African stonefruit
While low volumes and logistical problems hurt the campaign, producer profitability increased and marketing activities proved successful
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NewsSouth Africa to shape grape campaign in Hong Kong
South African grapes ends three-year promotional campaign in China and uses off-season to discuss the future