All Marketing articles – Page 62
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Thai durian metaverse goes live
Exotic fruit the centrepiece of new digital campaign from the Tourism Authority of Thailand
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New frontiers at Fresh Produce India
India’s premier fresh produce event kicked off its packed programme with insights into how digitisation and varietal innovation will create new opportunities
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Belgians launch UK processed potato push
VLAM kicks off two-year promotional campaign aimed at boosting supply of Belgian potatoes in the UK
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NFU launches strategy to grow produce exports
UK produce exports could grow 30 per cent by 2030, NFU says in new export strategy
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Fyffes organises Ireland’s first National Fitness Games
‘Fuelled by Fyffes’ event offers up challenges that test power, endurance, speed and strength
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Piccadilly promo for Waitrose Essentials
Supermarket is using iconic London landmark to highlight its value range at a time of tight household budgets
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FPI captures market on the move
Fresh Produce India speakers to discuss exciting market evolution in the wake of Covid-19 pandemic
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Thai fruit takes centre stage
Government expands promotional efforts for fruit exports leveraging opportunities such as Thai rapper’s appearance at Coachella music festival
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Urban Harvest grows market slice
Suri Agro Fresh’s fresh cut fruit and vegetable brand expands during pandemic
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Del Monte named as Most Trusted Company
Group recognised as as one of America’s Most Trusted Companies of 2022 by Newsweek
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South African stonefruit industry aims to transform lives
A series of projects launched by the country’s stonefruit business looks to improve the lives of workers
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New strawberries for Costa
Commercial trial with Driscoll’s Australia sees super sweet variety Driscoll’s Zara hit supermarket shelves
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‘Never too much’ campaign launches in France
Fruits and vegetables are “jamais trôp”, according to a new consumer marketing campaign from France’s Interfel
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Naturitalia puts Melinda in Asia’s shop window
Following its recent market debut, Italy’s most popular apple brand is making a name for itself among buyers in the region
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Fyffes expands marketing team
Áine McElroy joins as marketing executive responsible for bananas and pineapples in Ireland
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West Pak increases Apeel capacity
Avocado group enhances its Apeel treatment capability with an installation at a second facility
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Rivoira unveils Samboa extra-sweet apple brand
New ‘Ripe on the tree’ concept blends Brazilian and Pacific Island joy to bring you a burst of summer all year round
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Anecoop’s Bouquet seedless watermelon turns 30
The product has revolutionised European watermelon market and become a mainstay in Anecoop’s summer line-up