All Marketing articles – Page 57
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NewsAsian markets can consume more cherries
China and other markets in Asia have the capacity to absorb surge in Chilean cherry volumes, says JWM Asia’s GM of trade, Danny Guo. But he cites quality control, channel diversification and targeted marketing as key to success
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NewsAsiafruit Thailand edition out now
New issue includes Fresh Focus Cherry with in-depth coverage of key developments in the global cherry trade, plus features on Thailand, berries and more
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NewsWest Pak Avocado unveils bag programme
New series highlights the three key growing regions of California, Mexico and Colombia
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NewsZespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
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NewsFruitnet launches Fresh Produce Vietnam
Brand-new conference and expo event for Vietnam’s booming fresh produce business takes place in Ho Chi Minh City on 13-14 May
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NewsAvocados Australia signs A$300 mn purchase deal with Shanghai Huizhan Markets
Agreement one of several signed at CIIE in a bid to progress technical market access for Australian avocados into China
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NewsKissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
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NewsPerfection Fresh introduces Mexican-grown Calypso mangoes to US market
Mangoes supplied to Whole Foods Market in Los Angeles in collaboration with Sonora-based grower Campos Borquez
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NewsOrganic supplier Brio extends Italian avocado season
Company says new production in Catania adds to its Sicilian volumes and will eventually supply market from October to March
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NewsSuccess of apricot packs brings category “back to life”
Pride of Prima launches second season in stores, doubling volumes year-on-year
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NewsPink Lady apples off to “flying start”
Apple producers in France are upbeat about the current season, with the new Pink Lady crop showing exceptional colour as harvesting continues
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CommentAmbrosia unveils new Spanish marketing campaign
Multi-channel campaign seeks to position Ambrosia as the ideal choice for the whole family
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AdvertorialDole launches raft of new products at CIIE
Leading global fruit brand exhibits at 7th China International Import Expo (CIIE), launching nine new products
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NewsChiquita knits together plan for Christmas jumper promo
Company’s festive campaign brings burst of yellow to holiday celebrations in North America
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NewsFresh Facts 2024 reveals New Zealand’s fresh produce exports reach NZ$4.3bn
United Fresh partners with Plant & Food Research on annual New Zealand horticulture statistical handbook
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NewsNew Disney tie-in aims to boost kids’ consumption of fruit
Disney-branded mini apples and easy peelers are launching in Ocado this month
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NewsZespri’s pillbox packs return to retail shelves
Singapore retailers restock presentation packs, as marketer tackles decline in traditional post-dinner consumption
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NewsShane Kingston named COO of T&G apples business
Kingston is promoted to chief operating officer of T&G Global’s apples business overseeing the entire value chain
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NewsUK seeks Danish advice on sustainable food policy
Following the success of Denmark’s National Plant-based Action Plan, a delegation from the country has been invited to Parliament to ascertain whether the UK could follow a similar path
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NewsAsiafruit Knowledge Centre: Could Asia’s berry boom move beyond China?
A panel of experts discussed the rapidly growing category at Asiafruit Congress 2024 as the China-based berry industry prepares to penetrate surrounding markets