All Marketing articles – Page 57
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NewsNew quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
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NewsAwdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
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NewsAsiafruit Fresh Produce India edition out now
Special event issue provides an in-depth look at the Indian market, plus Fresh Focus South African Table Grapes 2024 inside
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NewsBlue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
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NewsGlobal Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
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NewsBig plans for seedless lemons in South Africa
The ultimate aim is to ensure that the retail shelves around the world are stocking seedless lemons
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NewsRockit launches Ramadan campaign
As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
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NewsZespri RubyRed to hit million tray milestone this season
Zespri’s red kiwifruit offering will be shipped to predominantly Asian markets including Korea, Malaysia and Hong Kong for the first time
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NewsRedPop returns to shake up apple category
With around 8,500 tonnes available this season and plenty more on the way, the small and sweet Italian apple has already made a big impression on the international market
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NewsWaitrose welcomes back RedPop as availability increases
With the help of supplier Vog and importer Worldwide Fruit, the retailers says it sees good potential for the variety to boost apple sales
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NewsHazera-developed radish wins Dutch award
AH Snack Vegetable Radish Mix named as one of the products of the year in the Dutch Consumer Election
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NewsTwenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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NewsBoosting fruit consumption key for Indonesia
Asia Fruit Logistica’s Jakarta Business Meet-Up highlights opportunities and challenges to building Indonesia’s fruit consumption
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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NewsLove British Food launches ‘Public Sector Influencers’ event
The organisation behind national buy-British campaign plans to connect public sector with UK producers
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NewsAldi and Team GB extend partnership to Brisbane 2032
The discounter pledges to support British Olympic athletes for another 17 years and extend ‘Get Set to Eat Fresh’ initiative
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CommentFresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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NewsZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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NewsVanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources
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NewsVip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe