All Marketing articles – Page 60
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NewsNew Leanri marketing campaign launches
Launched at Fruit Attraction, the campaign highlights the variety’s organoleptic qualities
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NewsZespri urges Sydney families to avoid fast food
Kiwifruit company’s new SunGold campaign offers parents in Sydney way to promote healthy eating to their children
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NewsBananas buy free gym entry in new Australian Bananas campaign
Consumers get access to a free gym session on National Banana Day as part of Banana Gym Pass
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NewsMission Produce launches ‘World’s Finest’ campaign
Campaign debuts with new Retail-Ready Mango bags ahead of IFPA
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NewsFlamansun tomato turns heads
Michał Taraska of Hazera is celebrating after the new Flamansun tomato variety landed the top prize at Fresh Market Poland
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NewsBerryWorld launches new blueberry packs to promote breast cancer awareness
Exclusively available at Ocado Retail, BerryWorld has teamed up with breast cancer charity Coppafeel! for the launch
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NewsIndustry agrees to develop global standard for compostable fruit stickers
Representatives from fresh produce business and composting organisations welcome ‘unprecedented’ agreement to secure sustainable future for fresh produce labels
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NewsFrance’s Interfel highlights innovations with Les Remarquables trophy
The new award in France aims to promote initiatives that create value and boost consumption of fresh fruit and vegetables, with the winners to be announced at Sial
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NewsWest Pak to launch AVO360 programme
Group to unveil new programme that it says ensures a year-round supply of premium avocados and offers personalised experiences for customers
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NewsFern Britton helps launch search for ‘Nans from Del Monte’
Campaign around National Baking Week aims to inspire home cooking with canned fruit
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NewsMastronardi aims for perfection with new Wow Utopia strawberry
New addition to group’s Sunset-branded range apparently ‘like no other traditional strawberry’
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NewsBranding heats up in South Africa
As the search for greater advantages in fresh produce marketing continues, there is a renewed focus on branding to highlight new fresh produce categories
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NewsPALS marks anniversary by looking to the future
Already heralded as South Africa’s most successful agricultural reform initiative, PALS is celebrating ten years of creating new opportunities for people all over the country
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NewsSun World grows licensee community
Company enhances its North American presence by appointing new importers and marketers
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NewsLineage named on Fortune’s 2024 ‘Change the World’ list
Group slots in at number 38 on the list, recognised for its positive social impact in line with core business strategies
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NewsSinclair and Zespri unveil sticker that composts completely at home
Kiwifruit company says it will switch all of its kiwifruit to the new, fully home-compostable labels during next 12 months
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NewsVeg Power launches new seasonal UK veg campaign
Online campaign #SeasonalVeg designed to improve UK diets and benefit British growers
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NewsFall Creek names new commercial director
Paul Nselel has been appointed as leader of the blueberry specialist’s global commercial organisation
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NewsSanLucar receives CSR award
Company is recognised by the Valencia Chamber of Commerce for the corporate responsibility that it practices worldwide
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NewsTru-Cape trusts in Pink Lady progress
As new markets in Europe and Asia come into play, one of country’s leading apple exporters says ‘best is yet to come’ for the brand