All Marketing articles – Page 63
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NewsFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsBranston launches “nostalgic” all-rounder potato brand
Nanna Tate range includes varieties selected for suitability to various cooking methods and dishes
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PromotionComing soon: FPJ Marketing & Branding Special
FPJ’s first-ever Marketing & Branding Special celebrates innovation and offers inspiration as opportunities for fresh produce brands grow in the UK
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NewsUnited Fresh identifies key trends influencing fresh produce in 2025
Food is medicine, compostability, and wellness among the trends set to make their mark according to New Zealand organisation
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NewsTaiwan celebrates Lunar New Year with Tasmanian cherries
Start of season launch event will host Taiwanese importers, buyers and key representatives from the Australian state’s cherry industry
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NewsTemptation Valley brand spotlights New Zealand apricots and cherries
Ardgour Valley Orchards’ new premium brand set to capture attention in domestic and international markets with fresh look
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NewsLeaderbrand watermelons to hit stores earlier than ever
New flavour-filled varieties were harvested two weeks early this season thanks to good weather
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NewsWestfalia acquires Belgian avocado specialist Syros
The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy
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NewsUS blueberries get export funding boost
The country’s Highbush Blueberry Council is awarded US$1.5m to further develop export market opportunities
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NewsNew CMI Orchards campaign links well-known apple varieties with premium counterparts
Campaign markets Juici, Ambrosia Gold and EverCrisp brands amid fall in Honeycrisp production
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NewsRecord Central Otago cherry crop bound for world markets
Southern Fruits International launches new Moment cherries brand ahead of bumper season
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CommentCan Veganuary get its veg back?
Harvey Choat, MD of food and drink comms agency Nexus, argues that the 2025 Veganuary campaign risks alienating consumers and should instead focus on a message of ‘plant-more’ rather than ‘meat-less’
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NewsLunar New Year edition of Asiafruit out now
Lunar New Year coverage, a special feature on Australia and a keynote interview with Guangzhou Jiangnan market chairman, Ye Canjiang in celebration of the wholesaler’s 30th anniversary headline this issue
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NewsTasmanian cherry season underway
First boxes of Tasmanian cherries are now available across the state as exporters prepare for international sales
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NewsNew Zealand horticulture export revenue forecast to hit new heights
New report projects New Zealand horticulture export revenue to reach NZ$8bn
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PodcastsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
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NewsFresh Del Monte builds on its 'pillars of strength'
Gianpaolo Renino, senior vice-president of Fresh Del Monte Europe and Africa, outlines the key products and strategies that will support the company’s year ahead
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NewsHalos return to screens with first campaign in five years
US mandarin brand set to debut two new television advertisements that focus on its popularity as a healthy snack item
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CommentComment: Pink Lady changed the face of apple marketing
As the founder of Pink Lady Europe steps down, Chris White recalls his first encounter with the apple in Australia during the early 1990s
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NewsVeg Power strengthens board with four new members
Simon Conway, Tom Firth, Tom Lindsay and Karen Schenstrom join Veg Power board