All Marketing articles – Page 87
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ArticleNew blueberry campaign underway in US
The US Highbush Blueberry Council is encouraging shoppers to 'Grab a Boost of Blue' through targeted Youtube adverts
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ArticleBravo apple production booms
New crop of Australian-bred apple set to deliver 1,000-tonne increase on last season
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ArticlePears and cherries show potential in India
Final session of Fresh Produce India takes in-depth look at categories showing promising signs of growth
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ArticleGlobalGAP launch consumer label for f&v
GlobalGAP has unveiled its new consumer label for fruit and vegetables, GGN Agriculture, in order to help foster trust between sustainable brands and consumers
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ArticleZespri Red launches in China
Pagoda to bring 10,000 boxes of the new variety to Chinese consumers for the first time
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ArticleNew campaign puts European F&V in spotlight
Consumers urged to repay growers for their efforts during the pandemic by buying European
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ArticleAartsen receives its first ever Zespri kiwifruit
As an official partner, the group is working to boost sales of the branded product via speciality stores in the Netherlands
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ArticleDriscoll’s outlines China expansion
Leading berry company says health trend driving its aim to triple business in China
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ArticleMarketing goes direct in India
FPI looks at how fresh produce companies are building successful consumer brands
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ArticleNew hotdesking hub for agri-businesses
Collaborative Hub on Rothamsted Research’s Harpenden campus is designed to encourage collaboration and innovation
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ArticleSelex makes switch to lighter packs
Italy’s second-largest grocery retailer is introducing Sormapeel’s fully recyclable packaging to all its 3,200-plus stores
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ArticleGuacamole the star of AFM’s Cinco de Mayo campaign
Avocados From Mexico reminds consumers that “if there’s no guac, there’s no Cinco”
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ArticleRijk Zwaan utilises studio meetings
The group recently held a series of studio meetings with its Sweet Palermo partners in Israel and the Netherlands
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ArticleMr Apple appoints retail advisor
Winstone Chee to provide retail focus, category management strategies across the China and South East Asia
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ArticleFreshmax, 3AW team up for new competition
Series 6 Apple Watches up for grabs in new competition for flagship Australian apple Modi
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ArticleDole marks National Banana Day
Marketing push will encourage US consumers to eat more bananas
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ArticlePink Lady backs bees with sticker promo
Competition in partnership with The British Bee Charity and Morrisons aims to raise awareness of bees’ importance as pollinators
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ArticleNew Zealand persimmons grow in popularity
Fruit originally destined for international markets sees 20 per cent growth in popularity among domestic consumers
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ArticleDazzling entry into China for New Zealand apple
Largest quantity of Dazzle apples arrives to fanfare at China’s Guangzhou and Shanghai wholesale markets
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ArticleHigh-powered speaker line-up for Fresh Produce India
Leading players to outline exciting market opportunities at India’s premier fresh produce event on 22 April