All Marketing articles – Page 88
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ArticleBelOrta puts faith in growers
Belgium's BelOrta looks back on a year of mighty challenges and praises the dedication of its 1,000 fruit and vegetable producers
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ArticleChilean cherries target post-CNY window
More of campaign budget to be spent after 1 February to encourage purchases beyond festive period
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ArticleDole introduces fitness initiative
As part of Dole’s partnership with nonprofit No Kid Hungry, the fresh produce provider is presenting 'Get Fit for No Kid Hungry'
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ArticleFreshfel optimistic despite Eurostat figures
Association optimistic for the sector to progressively improve fruit and vegetable consumption in 2022
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ArticleTasmanian cherries promoted in Taiwan
Month-long campaign showcases freshness and quality of Australian state’s fruit
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ArticleNew marketing campaign for Honey Gold
Billboard advertising to target consumers in Melbourne and Sydney
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ArticleJD to double Sunkist citrus order
Chinese e-commerce company to increase imports to 10,000 tonnes in the next three years
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ArticleHidden Valley launch generates excitement
Asian buyers drawn to new brand from New Zealand’s Tarras Cherry Corp
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ArticleNorth American growth for Sun World
Trinity Fruit, Capespan North America and Jac. Vandenberg added to panel of North American licensees
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AnalysisSector must act to fill consumption gap
Freshfel Europe has launched the latest version of its Consumption Monitor
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ArticleThai tourism turns to digital durians
Virtual tours of durian farms set to feature in Tourism Authority of Thailand’s digital world
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ArticlePerfecting consumer fruit preferences
New Australian project to identify secrets behind the fruit flavours, colours, sizes, textures and smells consumers want
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ArticleLPG expands banana operations
Leading producer acquires established banana farms in Northern Territory and Queensland
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ArticlePear Bureau Northwest turns 90
The bureau carried out its first promotion in 1931 with a budget of US$15,000
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ArticleAmbrosia apples back on Spanish screens
For second year, consumer marketing campaign will feature prime time TV advertising
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ArticleAsiafruit December/January out now
Lunar New Year edition sets the scene for festive trading period plus Australia Special spotlights nation’s push for export growth
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ArticleTraceability trial for potatoes and cherries
FreshChain technology deployed on Woolworths items to aid property identification and consumer engagement
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ArticleBFV backs red Conference effect
BFV’s red Conference won much attention at its Chinese launch, and the Belgian cooperative expects sales of green Conference to benefit as a result
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ArticleConsum shows support for Valencia citrus
Retailer has pledged to exclusively sell oranges and mandarins from Valencia till the end of April