Marketing – Page 57
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Article
Apeel extends Edeka commitment
Group releases food waste reduction results at Edeka and Netto, and is expanding nationwide in Germany
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Article
Be Climate turns to Instagram
Port International is urging Belgian consumers of Be Climate bananas to take to Instagram as it promotes the brand's health benefits for both people and planet
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Article
High five for PBC
Mateusz Pilch, Dorota Zegota and Agata Malkiewicz update Fruitnet on the latest from the Polish Berry Cooperative
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Article
Westfalia launches new avo rootstocks
Two new co-owned avocado rootstocks are introduced from the group's breeding and selection programme
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Article
Swimming ace signs for Jazz Apple
Former European swimming champion Jazz Carlin teams up with apple brand to help get people active post-lockdown
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Podcasts
Fruitbox: Ten years of helping people to love veg
The creators of Love My Salad explain how they have managed to make vegetables more attractive to consumers
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Article
BelOrta targets “staycationers”
Through its collaboration with Qmusic radio and TV, BelOrta’s fruit and vegetables will be highly visible to Belgian consumers choosing to stay home this summer
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Article
Italian apple suppliers are virtually there
Leading names including Melinda, La Trentina, Rivoira, VIP and VOG will use Macfrut Digital's online exhibition platform
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Article
Del Monte showcases sustainability
European subsidiary highlights its sustainability efforts via packaging such as tags and stickers
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Article
The new Eurofruit app is here
Download the free app and enjoy full access to magazine editions and latest industry news as part of your two-week trial
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Podcasts
Fruitbox: What will supermarkets look like in future?
SupermarketGuru Phil Lempert explains how grocery shopping is changing and how other channels might react
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Article
Tru-Cape turns to TikTok
A healthy-lifestyle promotion boosting apple variety Kanzi in South Africa has utilised the platform
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Article
Allesbeste appoints brand ambassador
Maluma avocados sold under the Viavi brand set to make waves after tie-up with Izelle Hoffman
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Advertorial
Macfrut Digital trade fair preview now online
Sponsored content: A business opportunity not only for large companies but also for medium-sized enterprises
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Article
Florette rolls out new crispy mixes
Bagged salad specialist adds new Asian and Mediterranean-inspired mixes to its range
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Article
Health drive marks first birthday
Follow me to be Healthy with Europe: the #400g Challenge has been running for a year
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Article
EU boosts funding for agri-food marketing
Brussels will allocate €10m for promotional campaigns to help producers struggling because of Covid-19
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Podcasts
Fruitbox: How to manage the volatile cherry category
Huge opportunities and big risks are combining to create one of the most exciting categories in the produce business
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Article
Nature's Pride reorganises berry division
Dutch group says new name Berries Pride and relocation to separate location will help build year-round supply model
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Article
Prominent's pop-up push
The Prominent tomato brand hits the road with its own pop-up restaurant