All articles by Wayne Prowse
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AnalysisAnalysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
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FeaturesAnalysis: Ecuador looks beyond bananas for growth
Wayne Prowse highlights the country’s new success in tropical products like mangoes, dragon fruit, pineapples and avocados
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AnalysisAnalysis: New Zealand’s exports back on track
Wayne Prowse brings you up to speed on recent key trends in the country’s fresh fruit export trade
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NewsStatistics Handbook highlights growth in intra-Asia trade
Asiafruit Statistics Handbook 2024 underlines how China’s surging demand for tropical fruit is driving the intra-Asia trade
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NewsChina claims avocado import crown
Asia’s avocado trade trends upwards, with China overtaking Japan as the region’s largest importer for the first time in 2023
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NewsStatistics Handbook highlights shifts in Asia trade
Asiafruit Congress Statistics Handbook 2023 provides expert analysis of key trends in trade across 12 different Asian markets
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NewsAustralia-UK FTA: what’s in it for horticulture?
Wayne Prowse of horticultural trade analyst Fresh Intelligence Consulting gives us the Australian perspective on the post-Brexit trade deal and explores what it means for the fresh produce sector
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ArticleStatistics Handbook reveals shifts in Asia trade
Asiafruit Congress Statistics Handbook 2022 provides expert analysis of key trends in trade across 12 different Asian markets
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AnalysisNo need for panic buying
Fresh Intelligence’s Wayne Prowse says Australia’s highly efficient supply chain will ensure there is no shortage of fresh produce if consumers shop responsibly
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AnalysisAustralian vegetable exports climb
Suppliers respond to pockets of demand in Europe and Asia, with carrots and onions leading the charge
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AnalysisExport growth for Australian citrus
Shipments of oranges and mandarins to China continue to climb, while US demand stabilises
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AnalysisAustralian fresh fruit exports exceed A$1bn
Strong demand from Asian markets propels export sector to record breaking performance in 2017
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AnalysisChina hungry for citrus imports
Citrus imports have surged in 2016/17, with South Africa, Australia and Egypt shipping record volumes
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AnalysisAustralian apple exports on the rise
Industry enjoys most successful season internationally since 2006, as it continues to rebuild export trade
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AnalysisSH easy peelers post US gains
Southern Hemisphere mandarins and clementines shine in the US summer citrus import deal
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AnalysisAustralia has little to gain from TPP
The Trans Pacific Partnership will not deliver any significant benefits for Australia’s horticulture trade, argues market analyst Wayne Prowse
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AnalysisAustralian apple exports on the march
Value of the trade increasing due to strong demand, although overall market share remains small
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AnalysisSouth Korean boom for Australian exports
Returns generated from cherry, macadamia and table grape shipments rises sharply thanks to FTA
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AnalysisPlaying Russian roulette with fresh fruit
Market analyst Wayne Prowse of Fresh Intelligence Consulting assesses the effect on produce trade flows of Russia's ban on Western products
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AnalysisAustralian imports up by a third
Australia’s fruit imports grew by more than 30 per cent in 2014, but they still accounted for less than 10 per cent of total consumption in value terms