Dutch organic fresh produce importer-marketer has unveiled its Organic Fruit Heroes brand, targeting the growing children’s snack market
Organic fresh produce importer-marketer Eosta has announced the launch of its new Organic Fruit Heroes brand.
According to the group, the new brand and marketing campaign are aimed at reversing the decline in fresh fruit consumption among young children, and addressing increasing worry among parents surrounding the presence of pesticide residues.
Only 42.5 per cent of children aged six to nine are eating fresh fruit on a daily basis, according to the World Health Organization (WHO), and an increasing number of five-19 year olds worldwide are now classified as ’overweight’ or ’obese’.
Eosta ppinted out that the situation is not helped by ”widespread – and increasing – consumer concern about the presence of potentially-harmful PFAS pesticide residues on fruits”.
Faced with these challenges, and a European children’s food and beverage market which is expected to expand from US$28bn in 2024 to US$46bn by 2033, Eosta has launched Organic Fruit Heroes, a range of branded fruit products that are designed to make healthy eating appealing to young consumers.
”In a children’s snack market where there is an increasing demand from parents for healthy, convenient, and visually-appealing alternatives to ultra-processed foods, the Organic Fruit Heroes offers an eye-catching, nutritious solution,” Eosta outlined.
”Unlike the majority of children’s fruit snacks – which are invariably processed – Organic Fruit Heroes are 100 per cent fresh and 100 per cent organic.
”In doing so, the brand responds to growing parental concerns about the use of synthetic chemical crop protection products in fruit cultivation,” the group continued.
”Organic Fruit Heroes makes healthy snacking fun in a natural and sustainable way by presenting high-quality organic apples, pears, kiwifruit, mandarins and grapes – with the range varying by season based on the most popular fruits for children – in innovative, eye-catching, child-friendly boxes, which include stickers, allowing young consumers to create their own Fruit Heroes.”
Supported by a dedicated Organic Fruit Heroes website, where further activities can be accessed by children via a QR code on the boxes, the concept is aimed at making healthy fresh products fun and exciting.
The branded boxes are available in shelf crates with a header card and floor displays, which include a shelf at an ideal ‘grab’ height for children.
”In the ‘kid snacks’ market segment, there is an increasing demand for health-conscious snack alternatives, and organic, non-GMO, natural ingredients,” explained Eosta’s marketing and sustainability manager Jeanine Somefun‑Wolthuis.
”European parents are increasingly cognisant of their children’s dietary choices: the expansion of the children’s food and beverage market is partially fuelled by increased awareness among parents about healthy eating practices and the significance of balanced nutrition.”
