Sinclair says a “small yet powerful” innovation like the compostable label is a good example of how “even a fruit sticker can help build a circular economy”
Originally designed for branding and product identification, fruit labels have evolved into an essential tool for consumer engagement, transparency and operational efficiency, according to UK labelling specialist Sinclair.
“Certified compostable labels offer a practical solution that aligns with both corporate environmental goals and consumer expectations for sustainable packaging,” the company said.
“Sustainability starts with the smallest details,” said CEO Colin Woodward. “Our certified compostable labels prove that even a fruit sticker can help build a circular economy.”
With 72 per cent of global consumers favouring compostable packaging, according to recent data, the appetite for change is clear, but stuttering regulations are causing issues for suppliers.
A case in point is the recent decision by the South Australian government to pause its ban on non-compostable fruit labels – a move reminiscent of France’s own regulatory backtrack in 2022 and New Zealand’s delay until 2028.
Sinclair’s certified compostable T55 label not only breaks down fully in both home and industrial composting systems, but also enables retailers to sell loose produce, which UK-based circular economy group WRAP estimates could prevent 100,000 tonnes of food waste and remove over 10,000 tonnes of plastic packaging from circulation each year.
Duncan Jones, Sinclair’s senior marketing manager, said the company’s approach blends innovation with purpose: “Innovation isn’t just about what’s next – it’s about what’s necessary. Compostable labels are our commitment to a smarter, cleaner, and more transparent food system.”
With regulatory clarity still a work in progress, the onus is increasingly falling on producers and retailers to lead by example. That means investing in packaging technologies that meet the dual test of sustainability and functionality – an area where compostable labels seem to tick all the boxes.
“As packaging technologies advance and industry investment grows, compostable fruit labels stand out as a scalable, consumer-friendly solution,” said Jones. “They bridge the gap between sustainability and functionality, empowering growers, retailers, and consumers to participate in a more responsible food system – one label at a time.”
