Jeff Long
Jeff is North America correspondent for Americafruit, Asiafruit and Eurofruit. Based in Santa Barbara, California, he has held a number of previous roles in the US fresh produce business.
Contact info
- Tel:
- +1 805 966 0815
- Email:
- jeff@fruitnet.com
NewsPoor weather delays California cherry season
Industry expects decreased volumes across Bing and Coral production
NewsMexican avocado season showing signs of an early finish
Lower than expected volumes have growers “reaching ahead” to supply additional fruit
NewsCalifornia contends with small-size navels
Exporters prepare for a slow season after the hottest summer in history has put fruit diameter at the smallest measured size in two decades
NewsAnother bumper crop expected for Washington apples
Despite initial forecasts, mid-season packouts have 2024/25 crop at 134.6mn cartons – just under 2023/24’s second largest in history which had growers barely breaking even
NewsCA grape season ends on positive note
Persistent high heat throughout July has industry expecting 10-15 per cent lower volumes than CTGA estimate of 94.4mn cartons, but heavier than normal late-season varieties could push number closer to 90mn
NewsExtreme heat and heavy fruit set curb growth potential for California navels
Heat wave in San Joaquin Valley has kept fruit size small this season, resulting in only a forecast 2 per cent increase in cartons on last season
NewsAsia Fruit Logistica preview: Americas, Part Two
On the eve of the Hong Kong exhibition, we continue Asiafruit’s preview of this year’s North American expo contingent
NewsIdaho Potato Commission sets sights on Asia
Asia Fruit Logistica continues to be a key promotional event for IPC as it aims to establish Idaho potatoes as a premium product in the region
NewsAsia Fruit Logistica preview: Americas, Part One
Exhibitors from the Americas will head across the Pacific Ocean this week to showcase new marketing ventures, produce varieties, and tech systems
NewsBloom Fresh opens US$14m fruit-breeding campus in California
Growers from 18 countries attend inauguration of state-of-the-art breeding facility for grapes, cherries and raisins
NewsExtreme heat affects San Joaquin Valley table grape harvest
Volumes remain low following early finish to heat-affected Mexican table grape season.
NewsCalifornia cherries back on track
Industry expects return to “normal” production season after a late supply glut caused major losses in 2023
ArticleIFG stays ahead of cherry curve
Alwyn van Jaarsveld, IFG’s international cherry commercial manager, discusses the leading fruit breeder’s expanding varietal portfolio
ArticleLate start for North American cherries
Growers in Pacific Northwest and British Columbia expect programmes to run well into September
ArticleQuality holds for California grapes
Less than 100m cartons of California grapes are likely to be packed this season but signs point to a high quality crop with good sizing
ArticleSlow start for Northwest cherries
Harvest light and late due to an exceptionally cold spring, with volumes expected to remain tight until July
ArticleFrost hits California cherries
Growers assess damage ahead of 2022 harvest, which is set to get underway in late April
ArticleAFM makes Super Bowl run
Sportscaster Erin Andrews joins promotion campaign ahead of Sunday's big game
ArticleNorthwest cherries catch a break
Reduced forecasts for 2020 Northwest cherry crop do not necessarily equate to bad news
ArticleEarly start for CA cherries
Industry anticipates moderate-sized crop of around 6m-7m cartons in 2020