Jeff Long
Jeff is North America correspondent for Americafruit, Asiafruit and Eurofruit. Based in Santa Barbara, California, he has held a number of previous roles in the US fresh produce business.
Contact info
- Tel:
- +1 805 966 0815
- Email:
- jeff@fruitnet.com
ArticleAsia Fruit Logistica preview: Americas, Part Two
On the eve of the Hong Kong exhibition, we continue Asiafruit’s preview of this year’s North American expo contingent
ArticleIdaho Potato Commission sets sights on Asia
Asia Fruit Logistica continues to be a key promotional event for IPC as it aims to establish Idaho potatoes as a premium product in the region
ArticleAsia Fruit Logistica preview: Americas, Part One
Exhibitors from the Americas will head across the Pacific Ocean this week to showcase new marketing ventures, produce varieties, and tech systems
ArticleBloom Fresh opens US$14m fruit-breeding campus in California
Growers from 18 countries attend inauguration of state-of-the-art breeding facility for grapes, cherries and raisins
ArticleExtreme heat affects San Joaquin Valley table grape harvest
Volumes remain low following early finish to heat-affected Mexican table grape season.
ArticleCalifornia cherries back on track
Industry expects return to “normal” production season after a late supply glut caused major losses in 2023
ArticleIFG stays ahead of cherry curve
Alwyn van Jaarsveld, IFG’s international cherry commercial manager, discusses the leading fruit breeder’s expanding varietal portfolio
ArticleLate start for North American cherries
Growers in Pacific Northwest and British Columbia expect programmes to run well into September
ArticleQuality holds for California grapes
Less than 100m cartons of California grapes are likely to be packed this season but signs point to a high quality crop with good sizing
ArticleSlow start for Northwest cherries
Harvest light and late due to an exceptionally cold spring, with volumes expected to remain tight until July
ArticleFrost hits California cherries
Growers assess damage ahead of 2022 harvest, which is set to get underway in late April
ArticleAFM makes Super Bowl run
Sportscaster Erin Andrews joins promotion campaign ahead of Sunday's big game
ArticleNorthwest cherries catch a break
Reduced forecasts for 2020 Northwest cherry crop do not necessarily equate to bad news
ArticleEarly start for CA cherries
Industry anticipates moderate-sized crop of around 6m-7m cartons in 2020
ArticleYakima Fruit joins with CMI Orchards
New "strategic partnership" will add over 3m cartons of apples to CMI’s annual volume
ArticleFlorida grapefruit fetches premium
Consumers in Europe and Asia still prepared to pay-up for high quality fruit
ArticleCA grapes bounce back
Quality shines through after a bumper Mexican crop delayed the start to sales programmes
ArticleCA pomegranates get Korea boost
California pomegranate exports could receive a boost this season as South Korean import duties are set to fall
AnalysisIs China's avocado boom slowing?
Mexican avocado exporters are targeting Europe this season, as demand in China for their expanding production begins to wane
ArticleExport concern for CA pomegranates
Leading supplier concedes shipments to Australia will be a “challenge” this season