Fruit Logistica offers fresh produce brands a chance to raise their profile and promote themselves to buyers from all over the world.

One such example is Clemengold, the citrus brand from South Africa which has been making a name for itself both here in Europe and in other parts of the world like Asia.

Adele Ackerman is marketing manager at Clemengold International, and in this latest episode of World of Fresh Ideas, she speaks to Fruitnet’s Chris White about what’s behind the brand’s recent commercial success.