All Marketing articles – Page 238
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ArticleOrganic funding bid is potential ‘game-changer’
If successful, a new bid could see the EU match 80 per cent of industry funding for the ‘Organic. Naturally Different’ campaign
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ArticleUSA Pears refreshes website
Pear Bureau Northwest has launched its consumer-focused website with recipes, nutritional information and more
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ArticleAHDB unveils new market development team
New team will respond to “massive demand” for British products overseas as new CEO says “ambition has to be bigger”
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ArticleOppy offers 'taste of Italy'
Oregon-grown Italian-style prune-plums are available from Oppy on the Blue Goose label
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ArticlePeru avocados gain end-of-season marketing boost
The Peru Trade & Investment Office is funding its first-ever avocado campaign with on-pack branding in Waitrose stores
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ArticleGiumarra in Wildwood JV
Group announces a new sales and marketing agreement with Wildwood Packing and Cooling
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ArticleImports plug brassica supply gaps
A recent cauliflower and broccoli shortage from key UK regions has seen suppliers look abroad, while beans are also tight
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ArticleHLB unveils organic Formosas
US launch of Mexican-grown papayas comes in response to rising consumer demand for organic, non-GMO products
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Article
Sainsbury’s tops English apple sales
Retailer sold more English apples and pears than any other retailer and said Gala remains top-selling apple variety
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ArticleAttractive market for Argentine lemons
Buoyant markets go some way in compensating for this season’s lower volume
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ArticleHIA establish Pool 2 funds
Australian grower-owned organisation hoping to attract co-investors with new funding model
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ArticleFollow Aldi’s lead and sign pledge, retailers told
It is ‘imperative’ that other retailers sign the NFU’s fruit and veg pledge and fund promotions in produce, the BGA has said
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ArticleNFU calls for government help with retail practices
UK farming unions want government intervention in ensuring longer contracts, fairer risk management and better labelling
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ArticleSun World licenses grape marketers
Group appoints four South American table grape specialists to grow proprietary seedless grapes
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ArticleDate Night helped develop Tenderstem 'personality’
New marketing campaign for Tenderstem has had 'direct impact' on sales rise of 17 per cent for the year-to-date
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ArticleFirst-ever National Blueberry Day launches
BerryWorld-organised promotion day will focus on consumer engagement and recipe ideas through social media
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Article'Theatre' still important for fresh produce marketers
Andy Macdonald, MD of Coregeo: 'Point of purchase marketing needs to evolve in the fresh category'
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ArticleThai retailers cut food prices
Tesco Lotus and 7-Eleven have launched promotional campaigns to counter declining sales in Thailand
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ArticleGoatham’s apple bobbing brightens up SportFest
Company made first appearance at family sports festival, along with sporting stars such as Will Greenwood and John Barnes
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ArticleName change for NY Apple Growers
Organisation changes its name to Crunch Time Apple Growers to stand out from the crowd