All Marketing articles – Page 238
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ArticleMollar de Elche launches new campaign
This will be the first season in which the Spanish pomegranates are marketed under their own PDO
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ArticleAudio: brands key to adding new value
Levahrt's commercial director Claas van Os explains why the group is working to develop fresh produce trademarks
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ArticleBayer makes salad bar donation
Group invests US$20,000 in the United Fresh Start Foundation to increase children’s access to fresh fruits and vegetables
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ArticleAudio: Consumers warm to Pink Lady cooking apple
Loic Sidot tells Eurofruit that its recently launched Miss Chef brand is creating new value in the fresh apple category
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ArticleAartsenfruit wins Bimi marketing deal
Dutch supplier has signed a deal with Bimi master licensor Coregeo to market the brand to the Benelux wholesale markets
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ArticleTomato PGI welcomes new member
Volumes of Tomate La Cañada-branded tomatoes to increase as Luis Andújar becomes seventh company to join the label
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ArticleDel Monte flash mob hits Chicago
Flash mob of bananas flood Pioneer Court in Chicago to promote Del Monte Halloween campaign
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ArticleUK shallots promoted at London supperclub
Food bloggers and writers attended a supperclub at The Urban Kitchen to promote the start of the British shallot season
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ArticleRijk Zwaan demo days open for business
Six-week period allows Rijk Zwaan to showcase various open-field vegetable crops in Fijnaart
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Article
California dreaming for Chinese consumers
Table grape promotion helps increase awareness over Mid-Autumn Festival
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ArticleNew brand for Sicilian prickly pears
Sicilio aiming to bring one of Italy's most unique and distinctive products into the mainstream with concerted marketing effort
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ArticleJingold secures support from Gruppo Mazzoni
Italy's largest kiwifruit marketer joins Agrintesa and Naturitalia to develop production and sales of yellow and red varieties
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ArticlePomanjou Group evolves into Innatis
The French apple group’s recent growth has encouraged it to update its identity to reflect its core values of innovation, nature and tradition
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ArticleWhat did you miss at Asia Fruit Logistica?
This year's exhibition created a considerable buzz on social media. Here are some of our highlights from the show…
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ArticleSyngenta and Rijk Zwaan sign veg deal
Cross-licensing agreement on native traits in vegetables allows companies to bring improved varieties to market
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ArticleColdpress launches three new flavours
Drinks brand has launched three new flavours with produce including beetroot, berries, bananas, kiwi and cacao
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ArticleAldi pushes ethical credentials
Retailer launches ad campaign highlighting that its products might be low priced, but they are also ethically sourced
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ArticleECPA responds to 'award' nomination
The 'Democracy for Sale Award', organised by four NGOs, alleged the ECPA colluded with EC during TTIP negotiations
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ArticleNFU promotes Red Tractor Week at supermarkets
Farmers will visit supermarkets across the UK to endorse food standards, welfare and environmental protection
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ArticleFDOC appoints Midsummer Marketing
Group will handle European promotions for fresh Florida grapefruit