All Marketing articles – Page 237
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Giumarra utilises Sesame Street brand
US supplier Giumarra recently partnered with Grocery Outlet to promote Sesame Street in Portland, Oregon
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Zespri creates magical world
In order to promote the arrival of its SunGold kiwifruit variety in Europe, Zespri is launching a new “augmented reality” app
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Zespri kiwifruit scoops McDonald's Happy Meal berth
Customers of the fast-food chain in Mexico will find a Zespri SunGold Kiwifruit from New Zealand in their Happy Meal box from this weekend
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Strong performance for Italian Jingold
With Southern Hemisphere supply ensuring a 12-month campaign, the Italian kiwifruit brand is said to be doing very well
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Fresh produce ‘should receive more EU subsidies’
‘Discrimination’ against European fruit and vegetable sector that receives fraction of CAP budget needs to be reset, EGEA delegates told
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Collaboration across sectors 'would boost' fresh produce intake
Agriculture should work with health and education sectors to increase consumption of fruit and vegetables, conference hears
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Potato vodka lands prestigious drink prize
Arbikie Vodka, distilled by the Stirling family on its Highland estate, was crowned best vodka at the Spirits Cocktails show in Paris
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Bidvest 3663 becomes Bidvest Foodservice
Catering giant moves to create stronger group identity, alongside new depot and Channel Islands acquisition
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Tomabel mushrooms rely on quality
In the face of stern competition from Polish mushroom exporters, Belgium’s REO Veiling turns to its Tomabel label
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Kanzi apple competition to land Roux Jr prize
The free-to-enter recipe competition runs until 5 July, with the winner bagging two places at The Michel Roux Jr Cookery School
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Capespan UK named sponsor of Healthy Eating Week
Annual event, run by the British Nutrition Foundation, launched this week with worrying research about youngsters' fruit and veg consumption
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Domestic optimism, global growth
Fruitnet takes a look at the UK and global kiwifruit markets with Chingford and Zespri
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Jazz jostles for young consumers
The apple brand is launching its exclusive Jazz Apple Juniors Club in the UK, as it seeks out a younger audience
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Tomra lands business award
Group recognised for high standards of innovation, business ethics and financial success
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Zespri kicks off North American season
National campaign with a focus on the marketer’s newest variety, SunGold
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Jazz targets children with website
Enzafruit Continent has launched a new online portal featuring games, recipes and more
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Iceland marketing campaign promotes its fresh range
Despite campaign focusing on the 'Power of Frozen', retailer is also working on alerting consumers of its fresh fruit and veg range
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Aldi leapfrogs Tesco in global retail brand value index
German hard-discounter has moved into 8th place in the table compiled by the world's largest brand equity database, BrandZ
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Promo video maps Jazz journey
The start of the New Zealand Jazz apple season is marked by a new video from Turners and Growers
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‘Like Organic’ to save soils
With 30 football fields of soil being lost every minute to overfarming, consumers are being encouraged to 'Like Organic'