All Marketing articles – Page 237
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ArticleFruit emojis get ugly makeover
US-based Hungry Harvest has created ugly produce emojis to raise awareness about food waste
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ArticlePositive results from Nunhems demos
Lettuce stakeholders visiting 's-Gravenzande in the Netherlands viewed a range of products
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AnalysisOpinion: Creative produce promotion is key
Abel & Cole MD Hannah Shipton on why produce firms should be proactive in marketing outside the usual spheres
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ArticleCommercial launch for red-flesh apples
Ifored consortium developing brand and marketing campaign for three varieties as commercial production gets underway
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ArticleThe Fruitnet Podcast: Fruit Attraction 2016
The Fruitnet team discuss Spanish fruit exports, red-fleshed apples, pink tomatoes and an unfolding paella scandal.
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ArticleOpal apples to make PMA appearance
The apple will make its first appearance of the new season at PMA Fresh Summit in Orlando
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ArticleFyffes unveils consumer competition
Retail-based campaign invites children and parents to ‘Bring Freddy On An Adventure'
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ArticleKanzi launches seasonal campaign
Promotional drive features 'Kanzi Man' and looks to reach out to 'outgoing, active and modern consumers'
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ArticleDutch and Belgian topfruit sector eyes UK
Topfruit suppliers in the Netherlands and Belgium are investing in varieties to respond to growing interest from the UK market
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ArticleGreen light for new Valencia citrus labels
The premium brands will be unveiled at Fruit Attraction in Madrid
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ArticleCucumber profits running dry
The supermarket price war and abundant Dutch supply are squeezing cucumber growers, but salad sales are booming as leaves become an ‘ingredient’
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ArticleSilver for Van der Lans International
The Dutch importer turns 25 this week, marking the milestone with the launch of a new website as it prepares for the next quarter century
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ArticleCollaboration key to China success
Business forum held in Catalonia to discuss opportunities in Chinese stonefruit market
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ArticleNY growers excited by SnapDragon and RubyFrost
Now in their third commercial season, sales of the new apple varieties will be supported by a major promotional campaign
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ArticleEurope set for bicolored apple harvest
As the harvest begins, promotions of bicolored apples from Europe are set to continue, in order to win market share in markets including China and the UAE
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ArticleProduce marketing: How to go viral
Which fresh produce PR campaigns made a splash this year? Nina Pullman rounds up some of the best inside and out of the industry
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ArticleRegal’in earns Saveur de l’Année
The French brand’s flat peaches have been awarded the Saveur de l’Année mark on the eve of their appearance at Fruit Attraction
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ArticleMango emoji bid gathers momentum
Australian industry body launches campaign for world’s first mango emoji
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ArticleMoroccan berries on UK mission
A number of exporters of Moroccan berries arrived in London this week for one-on-one meetings with UK importers, with the aim of growing exports to the country
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ArticleRSA farm schools learn to be WaterWise
South Africa’s National Sea Rescue Institute is helping to save lives on fruit farms