All Marketing articles – Page 235
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Fruit shortage hits Japan
A shortage of fruit over Japan's summer months has seen prices rise and consumption drop
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Chinese importers on US apple and pear tour
The Washington Apple Commission and Northwest Pear Bureau are hosting nine Chinese importers on a trade mission to US apple and pear orchards
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Apples at the core of brand-new Waitrose TV ad campaign
The advert will be the first on TV for the supermarket in over 12 months, and includes Bramley and Cox apples
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Chilean cherry output rises sharply
Industry prepares for a challenging season as production rises by as much as 20 per cent
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Flower Sprout ready to take on Europe
Trademarked brassica has built up a good following in the UK and is now said to be winning friends in other markets
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Sun World adds stonefruit licensees
Six marketing companies drawn from Israel, Australia and Chile have been named as stonefruit licensees
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Robinson Fresh expands Mott's range
Group adds fresh sliced apple products to its Mott's branded range
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New Macfrut restores Italian confidence
Relocation to Rimini appears to pay off, with more vibrant, energised event offering chance to build new business
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Origine road-testing red kiwifruit
Group, which represents 25 per cent of Italy's kiwifruit production, has high hopes for what it describes as its new "Ferrari"
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Sun World testing new plum variety
Production of company's Black Diamond series set to expand in Europe with addition of fourth black-skinned, red-fleshed plum
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Sustainable growth for Rocha pears
Aristides Sécio, president of the National Association of Rocha Pear Producers (ANP), tells Andre Azevedo why the industry is taking a slow-but-steady approach to export growth
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Dutch top-fruit season takes off
Dutch growers are harvesting this year’s top-fruit crop, with two varieties leading the way in the apple and pear categories respectively
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Heat hits French apple crop
One French apple marketer has cast doubt on the reliability of the Prognosfruit European apple crop forecast, claiming the summer heatwave may limit yields
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Mixed bag for UK salad season
Commodity lines in lettuce and salad veg continue to feel the squeeze from the retail price war, while growers have faced troublesome aphid issues
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NMB campaign targets kids
Latest initiative from the National Mango Board seeks to encourage mango consumption from young age
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Potato firm nearly doubles its sales in Lidl
The popular Amber potatoes, which are the Celandine variety, are exclusive to the Kent Potato Company
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Ecuadorean bananas in China first
Minions film promotion in Shenzhen positions fruit in a new region of the country
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Japan exporters eyeing Thailand
Japan has set a target on ¥1 trillion in food and agri-exports by 2020, driven by the growing demand for Japanese food in Thailand
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Provide specific origin of produce, Truss urges
Retailers and suppliers encouraged to provide region-specific origin info on produce to inspire pride in British consumers
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Children are ‘most likely’ to eat apples
Apples, apple juice, and bananas are among most-consumed fruit by young people and children, a new study has found