All Marketing articles – Page 235
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ArticleRetailers back Hailstorm Heroes
Hailstorm-hit pears will find a home on the shelves of Australian retailers, which have come out in support of the new pear campaign
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ArticleBerry growth is 'just the beginning'
Better quality and better understanding of consumers are driving growth in the category, says one leading marketer
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ArticlePink Lady offers free apple cosy
New marketing campaign at Asda will see Pink Lady sold with free cosy to protect condition of apple
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ArticleNMB unveils 2016 marketing campaign
Promotions aim to increase mango consumption and awareness on nutritional message with US consumers
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Article'Apple Madness' set to grip the US
US Apple Association’s March Apple Madness tournament encourages people to select their favourite apple variety
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ArticleSweeTango crunches world record
TV star sets new benchmark for loudest apple bite with New Zealand offering
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ArticleCBC campaign reaches Taiwan
Committee forecasts continued rise in blueberry consumption over the medium term
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ArticleNergi targets Asia
Nergi European suppliers are targeting new markets in Asia and Canada this year in a bid to boost sales
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ArticleStriff to lead Sunkist’s sales and marketing team
He replaces Kevin Fiori who leaves in June to join Miami’s Passion Growers
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ArticleLet it go: Future is rosy for frozen produce
Frozen produce could be on the verge of a renaissance as its convenience and low food waste is a match made in heaven with the modern consumer
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ArticleWater shortages and Brexit debate hit stonefruit
It’s been a strong quarter for stonefruit, with a rise in value and volume sales, but those involved in the supply chain still see areas for improvement
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ArticleAvocados from Mexico hails Super Bowl success
Data shows brand’s integrated campaign proved a hit with consumers
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ArticleRainier Fruit supports Boston Marathon
Group signs multi-year deal with the Boston Athletic Association to become an official sponsor
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ArticleRoot vegetables back on the menu
Health trends are driving demand for root vegetables in the US, according to Frieda's
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ArticleNZ greengage plums exported to China
Leading Chinese e-tailer Yiguo has launched promotions for New Zealand ‘Green Pearl’ greengage plums
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ArticleHuge opportunity in population growth
Professor David Hughes tells NFU Conference that suppliers have many reasons for optimism
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ArticleTango demand continues to grow
Supplies set to increase significantly from next year says Eurosemillas
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ArticleIndian importer opens pre-pack operation
IG International’s new pre-packing and cut-fruit facility set to be fully operational in time for the New Zealand kiwifruit season
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ArticleWhy ugly fruit and veg are making a comeback
Rhi Willmot of Bangor University explains how consumer attitudes to imperfect produce are changing
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ArticlePoliticians back Portugal Fresh
For the first time the event’s history, Portugal’s prime minister António Costa visited Fruit Logistica to show his support for the industry