All Marketing articles – Page 236
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ArticleWAC targets China gains
Washington Apple Commission’s Rebecca Lyons says Tmall Singles Day promotion will be part of bigger push in China this year
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ArticleGreek kiwifruit on show in Dubai
As part of the Premium European Kiwi campaign, Greek producer organisations have been promoting their fruit in the UAE, in advance of their participation at WOP Dubai
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ArticleBringing the A game
Asda fresh produce manager Charlie Mills on locking horns with Aldi and revamping the produce category
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ArticleSeeka rebrands to reflect diversified business
New Zealand-listed company formerly known as Seeka Kiwifruit Industries has renamed and rebranded to reflect its business evolution
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ArticleAC Goatham walks away from English Apples & Pears
Loss of major grower will reduce budget of topfruit trade body, but new CEO insists majority want a ‘unified industry’
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ArticleChile strengthens ties with Chinese airline
China’s aviation trade continues to help Chile’s fruit industry grow its presence in the People's Republic
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ArticleItalian kiwifruit company sees red
Origine Group confirms plan to introduce commercial volumes of Sweeki Red kiwifruit from the 2018/19 season onwards
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ArticlePink Lady reflects on 2016 campaign
Link-ups with Gay Star News, CarFest and the London Marathon were part of the Pink Lady roster of 2016 events
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ArticleSpanish Persimon volumes to rise by 15 per cent
A dry summer will see volumes rise while Spanish Persimon industry launches new campaign focusing on PDO label
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ArticleAsda slashes price of 45 produce lines
Retailer has revealed new price offensive as part of overhaul to challenge Aldi and boost produce sales
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ArticleDole to sell Star Wars fresh produce
The group has signed a major deal to feature a number of Disney characters in its fruit and vegetable marketing
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ArticleCaprabo celebrates World F&V Day
Supermarket’s free fruit for kids initiative forms part of its healthy eating programme
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ArticleNC sweet potato industry ‘assessing’ Matthew impact
Growers in North Carolina remain optimistic about sweet potato crop despite flooding from Hurricane Matthew
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ArticleKaki boom showing no sign of slowdown
Spain’s biggest producer says promotions are the key to unlocking consumer demand
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ArticleLife Stories: Adrian Barlow
From soft drinks, paper clips and curtains to the most recognisable face in English apples and pears, Adrian Barlow has had a varied and colourful career. As he nears retirement, he describes the journey and his best memories to Michael Barker
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ArticleRosy prospects for English apples
English apple producers are looking to extend the growing season as supermarket demand for homegrown produce increases
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ArticleOpst's apple brand launches advert on wheels
Austrian producer organisation collaborates with bus provider to promote its "fresh, juicy, Styrian" apple brand
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ArticleRipeLock opens doors for bananas
AgroFresh's quality system helps bananas tap into consumer demand for snacking and at-home consumption
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ArticleRainier Fruit encourages healthy eating
Group launches consumer marketing campaign asking consumers to eat wholesome foods
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ArticleBrotherly love propels Zespri sales in Japan
New Zealand marketer on track for record season in Asian nation, on the back of award-winning marketing campaign