All Marketing articles – Page 236
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ArticleIGA pushes independence
Australian retailer has launched new campaign calling for consumers to shop at independent stores
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ArticleWellpak launches berry and tomato snack pots
Evesham supplier has launched cherries, blueberries and cherry tomatoes as one 5-A-DAY portion snack-pots
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ArticleParsnip suppliers urge consumers to root for the underdog
What can be done to help boost the image and versatility of parsnips, the roots category’s ‘unsung hero’? Martyn Fisher finds out
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ArticlePutting the va va voom into veg
Processed food arguably leads the way in effective, catchy and long-lasting advertising slogans and campaigns, but fresh produce marketers are starting to close the gap
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ArticleThe US apple challenge
Life has not been easy for US apple suppliers in recent times, but those that remain are bullish about the future
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ArticleTop-fruit volume sales soar
Volume sales are soaring as low prices make top fruit more attractive than ever to consumers, while growers say new-season conditions look promising
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ArticleAHDB formally announces rebrand
Under Peter Kendall’s newly-unified AHDB, the Potato Council now operates as AHDB Potatoes alongside other sub-sectors
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ArticleOlympic gymnast helps promote potatoes
Beth Tweddle visited school to talk about health benefits of potatoes as part of AHDB Potatoes' One Voice campaign
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ArticleNew name for Wonderful firm
The US firm behind the iconic Wonderful produce brand has changed its name to The Wonderful Company
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ArticleGlobal promotional networked formed
IFAVA and AIAM5 join forces to to form the new Global Network for the Promotion of Fruit and Vegetable Consumption
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ArticleMoraitis rebrands as Oakville Produce
Australian vertically integrated fresh produce company Moraitis has unveiled its new name and logo
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ArticleAsiafruit launches Chinese-language news service
Asia’s leading fresh produce publication has launched its new Chinese-language service, Asiafruit News
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ArticleEat Brighter! makes positive impact
PHA and PMA agree to extend programme through to 2018 after success in the US and Canada
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ArticleZita Elze opens British Flower Week
Kew flower designer has created three designs with British Larkspur to kick off week of promotion for UK flower industry
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ArticleHere comes the SunGold
Hopes are high for SunGold kiwifruit in Europe, as Zespri continues its promotional campaigns in France
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ArticleComber Earlies arrive 'two weeks later than usual'
Harvest of the famous Northern Irish potato has apparently been delayed due to a late frost in May
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ArticleVitacress snaps up chance to back herb competition
The Royal Horticultural Society’s (RHS) search for the best young herb photographers is to be sponsored by the fresh produce giant
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ArticleJintao finds favour with Chilean growers
Planted area expected to double by 2018 according to Kiwigold Consortium
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ArticleNW pear crop up 2 per cent
US Northwest pear growers are eyeing a 451,000-tonne crop, with promotional activities planned across 36 countries
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ArticleRacy contest promotes artichokes
Prince de Bretagne is building on last year’s saucy artichoke theme with the launch of a tongue-in-cheek photo competition