All Marketing articles – Page 236
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ArticleNew blueberry brand launches at Sainsbury's
CPM Retail unveils new trademarked variety Early Blue and says brands are the 'only way' to stop blueberry commoditisation
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ArticleBedfordshire Growers unveils dried sweet onions
New snack could replace salted nuts or deep fried onion rings in foodservice and pub chains, says grower cooperative
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ArticleSweet potatoes 'in short supply'
The effect of storms in the US before Christmas are now hitting the European sweet potato market
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ArticleBelOrta joins European Fruit Cooperation
Cooperative becomes shareholder and Belgium licensed partner for Kanzi, Greenstar and Migo
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ArticleFreshfel sees bright produce future
Strong assets and the sector’s capacity to innovate to meet consumers’ expectations breed hope for future
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ArticleA new dawn for veg
A brand new campaign to increase the amount of veg we eat is focusing on the trade rather than consumers
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ArticleInterview: Queen of convenience
Co-op produce manager Adele Balmforth tells Nina Pullman how longer-term supplier contracts, standing out from the crowd and investing in range will boost fruit and vegetable sales
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ArticleSaudi promotion for Pakistani kinnows
Campaign delivered through Manuel Supermarket, as exporters look to build on goodwill between the two countries
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ArticleFirst dedicated pen for bananas released
Dole Japan has launched its latest innovation for the Tokyo marathon
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ArticleModern consumers ‘don’t understand veg shortages’
A switch from seasonal to year-long veg and salad consumption means consumers are shocked by ‘inevitable supply gaps’
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Articlem7 wraps up first campaign
Having just concluded its first ever promotional campaign for the m7 Navel, CVVP has high hopes for the variety’s future
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ArticleAussie veg exporters set growth target
Australia’s vegetable industry has set a goal of increasing its exports 40 per cent to A$315m by 2020
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ArticlePromote UK veg not iceberg shortage, says grower
British consumers are being urged to choose British seasonal veg such as kale, leeks or cabbage as Spanish shortage continues
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ArticleJazz gets a refresh
Enza Continent’s managing director, Tony Fissette, reveals the excitement surrounding T&G’s 120th anniversary celebrations, as well as the refresh of the Jazz brand
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ArticleCatching some Z’s
Who are Generation Z, where can they be reached and how best to communicate with them? Eurofruit spoke to those researching and targeting these consumers to find out what they have discovered
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ArticleWasabi production opens up in Northern Ireland
The first commercial crop of wasabi from County Armagh firm Wasabi Crop will be available from next year
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ArticleStorage issues hamper potato supply
A poor quality season last year and strong Christmas sales has meant there are fewer crops on the market
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ArticleBreakfast salads tipped as next food trend
Waitrose has launched a range of breakfast salads after trend takes off in the US and food-to-go spreads across working day
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ArticleA fifth of kids use social media for health advice
Young people turn to YouTube, Instagram and bloggers for advice on healthy eating but it can lead to misleading information
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ArticleTesco links apple grower with yoghurt brand
Visually imperfect organic apples from grower Adam Wakeley will be used in a new flavour from Yeo Valley to help cut waste