All Marketing articles – Page 268
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ArticleYes Peas! polishes its diamond status
The British Growers Association launches a fresh website for the campaign's 10th anniversary of promoting frozen peas
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ArticleWeetabix launches 'eat fruit' campaign
The £5.5m initiative will be supported by the likes of Asda, which will sticker fruits using the campaign's Weetabuddies name
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ArticleApple growers fork out £250k for campaign
English apple industry aiming to boost demand for dessert apples with new website, social media, and consumer-facing advertising
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ArticleMexican berries set to make waves in China
With market access secured for Mexican berries, China's importers are planning promotions ahead of the gifting season
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ArticleDutch pears to make Chinese debut
With Dutch pears due to arrive in China over the coming days, key suppliers and receivers are excited about the prospects for the first shipments
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ArticleKing Edward is UK's favourite Xmas roast potato
Sales of the potatoes reach an all-time high during the two-week run up to the festive period, according to key supplier Branston
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ArticleFirst UK Envy exports sent to Singapore
Worldwide Fruit confirms first-ever container of British-grown Envy apples exported to NTUC supermarket in Singapore
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ArticleConsumers open to buying more ugly veg
Shoppers would buy more damaged fruit and vegetables if quality was assured and price low enough, new report finds
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ArticleNC sweet potato acreage climbs
Production increases reflect strong consumer demand at home and abroad
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ArticleAlbert Heijn rolls out Misfits range
Online scheme to sell irregular and misshapen fruit and veg could be launched in larger AH stores if successful
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ArticleSprouts set to rub shoulders with Dr Who on Xmas TV
BBC TV's Christmas Countryfile show set to include its visit to one of the UK's top sprout farmers
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ArticleProduce Mom partners with North Bay
Official blog and consumer brand of Indianapolis Fruit Company welcomes North Bay Produce to its family of partners
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ArticleLychee promotion hits Malaysia
Australian industry hopes to build demand in the Malaysian market through month-long marketing push
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ArticleChilean blues in Chinese first
Chinese-branded blueberries from Chile are now available to Chinese consumers online
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ArticlePlenty of promise for PeraItalia project
The consortium's plan to optimise its members' supply chain and build demand in new markets appears a strong one
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ArticlePrince de Bretagne offers prizes
From next week, the French marketer will give consumers the chance of winning prizes by purchasing its shallots
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ArticleNMB gears up for 2015 marketing push
Association armed with newly executive director and marketing director and new strategic plan
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ArticleProexport rebranded as ProColombia
New name and expanded role for Colombia’s trade promotion agency
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ArticleNI potato growers stump up in bid to halt sales decline
£120,000 campaign is being driven by the recently established Northern Ireland Potato Promotion Stakeholder Group
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ArticleBeyond Blue initiative aims to lift farmers
Australian wholesaler-exporter Tenfarms kicks off Beyond Blue donation scheme with mango grower Brazzale