All Marketing articles – Page 288
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ArticleCrunch Pak announces Yankees deal
Long-term strategy is to work with several sports teams to create branded products that will be sold in their respective regions
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ArticleUnited Fresh backs School Food Act
Tom Stenzel welcomes federal investment that will ultimately lead to healthier meals in US schools
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ArticleBayer Cropscience rebrands Nunhems
Unit becomes Bayer CropScience Vegetable Seeds, reflecting greater integration into parent group it joined in 2002
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ArticleRSA citrus exports celebrate US milestone
South Africa’s exports of citrus to the US have increased dramatically since the programme began 15 years ago
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ArticleTwelve UK eateries named world's best
Recent FPJ cover star Heston Blumenthal fares particularly well, with two restaurants in global top 100
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ArticleMixed response for Sesame Street initiative
Some companies claim the scheme is too generic to be real marketing opportunity
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ArticleSesame Street marketing kit unveiled
PMA and Sesame Workshop launch fresh produce marketing programme Eat Brighter to boost consumption
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ArticleFury at flower firm's Mother's Day gifts
Angry customers vent anger at Lincolnshire-based firm on Twitter after flowers arrived damaged or didn't turn up at all
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ArticleReady Pac reveals award winner
Fit & Fresh Challenge promotion designed to encourage health-conscious activities and the adoption of healthy lifestyles
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ArticleFlorette set for £5m marketing push
Scheme will encompass offline and digital media activity and will follow the format of the brand's One Minute Wonder campaign
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ArticleNew platform for European vegetables
Vegetable and salad businesses in Europe have a new opportunity to discuss the latest trends with the launch of European Vegetable Strategies
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ArticleBrazil aims to boost global presence
New association Abrafrutas will pursue market diversification strategy
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ArticleUrban Fruit targets next generation
Fruit snacking firm undergoes redesign targeted directly at younger consumers, and lines-up two new products
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ArticleUnder-35s drive grow-your-own growth
Stewart Garden has seen sales of its electric propagators increase by almost 30 per cent in the last year
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ArticleWAC launches smartphone app
Industry body offers varietal information and recipe suggestions on mobile devices
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ArticleFull steam ahead for Zespri in China
With its first charter vessel to China in many years to set sail next week, the kiwifruit marketer is rebuilding its trade into the country it tips to become its top market by 2020
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ArticleNew salad line for Florette
Salads specialist introduces PepperCress because 'consumers are craving inspiration and new tastes in salads'
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ArticleAMC unit takes charge of grape varieties
SNFL acquires exclusive licence to grow Sheehan series in Namibia and South Africa, with plans to grow more for Europe and Far East
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ArticleSavéol marks 300 years of Plougastel
To commemorate 300 years of the highly regarded strawberry variety, French co-operative Savéol has a new promotional campaign in store
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ArticleUS sweet potatoes target Europe
The American Sweet Potato Marketing Institute has received US$200,000 for promotion in western Europe