All Marketing articles – Page 288
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ArticleClubbing together: a new model for berries
Italy's Candonga brand, Europe's first club berry variety is aiming to secure its place at the top end of the strawberry market
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ArticleCarmen pears get Giumarra push
Chile-grown fruit will be marketed in North America by Giumarra Wenatchee for the second season
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AnalysisIs business trying to game 5-A-Day?
Comment: Public health expert Caroline Williams believes the food industry is taking advantage of the health scheme
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ArticleDole launches pineapple promo
Company's month-long organic pineapple campaign is designed to support organic farmers across the world
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ArticleMaersk Line earns customer praise
Group is awarded the Global Carrier Award from its customer Kuehne + Nagel
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ArticleBranding the convenience sector
With further rapid growth predicted for the convenience store market, Michael Barker asks what opportunity it opens up for branded produce
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ArticleCucumbers feel the squeeze
Cucumbers are not without their struggles, with pressures coming from supermarket price wars and little product development
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ArticleAzores melons win PGI status
Cantaloupes produced on the island known for their sweet, juicy taste and high levels of Vitamin C
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ArticleDemand strong for Italian red clementine
Sicilian exporter Coa says Mandarossa offers excellent prospects in terms of market growth and consumer demand
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VideoChiquita launches new campaign in Europe
Just Smile banana promotion will be rolled out across ten European countries over the coming months
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ArticleCommunication key to vegetable growth
Prince de Bretagne sees its constantly evolving marketing and communication efforts as central to its goal of boosting consumption
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ArticleThai exporters look to Europe
With ready-to-eat exotics a growing part of Europe's prepared produce market, Thai exporters see good opportunities
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ArticlePink Lady celebrates continued success
The apple brand’s recent performance is at odds with the current dire state of the market, but how much can be attributed to the loyalty of Pink Lady consumers?
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ArticleAvocados from Mexico backs FNV
Group is a founding supporter of a new brand that promotes fruit and vegetable consumption to teenagers and mothers
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ArticleCelebrity-endorsed FNV hits the US
The Produce Marketing Association has pledged US$1m towards a marketing campaign pushing fruits and vegetables consumption in the US
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ArticleThis year may be 'most challenging ever' for industry
Four key challenges identified in new survey of those at the 'highest level' of fresh produce
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ArticleSave School Fruit Scheme, says Freshfel
Ahead of an European Commission meeting to discuss the scheme, Freshfel has called for the prioritisation of child health
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ArticleWAC expands India presence
The US Washington Apple Commission (WAC) is expanding its promotions to India’s second-tier cities this season
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ArticleWAC ramps up post-CNY promos
The Washington Apple Commission is extending its Asia promotions until well after Chinese New Year to help shift surplus volumes
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ArticleWAC to ramp up post-CNY promos
The Washington Apple Commission will extend its Asia promotions until well after Chinese New Year to help shift surplus volumes