All Marketing articles – Page 288
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ArticleScotty Brand named a Marketing Star
The premium Scottish brand scoops Marketing Society gong
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ArticleJaffa teams up with Sky Ride
Jaffa Fruit has become the official partner of Sky and British Cycling’s Sky Ride events
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ArticleRooney chips in with Mr Potato promo
Manchester United star Wayne Rooney has been chosen as face of Malaysian crisp brand's new campaign worldwide
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ArticleNorthwest pear estimate released
This season's crop is forecast 2 per cent higher than the previous campaign and 4 per cent up on the five-year average
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ArticleFacebook users flock to Isla Bonita
Spanish marketer Eurobanan marks major milestone reflecting tropical fruit brand's strong connection with consumers
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ArticleNew cherry brand for Vignola group
Tentatrice brand being used to market sizeable crop excluded from using region's protected geographical indication mark
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ArticlePeel the Love hits the road
Dole's summer campaign to increase banana consumption will visit eight different US cities between June and September
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VideoEcuador ties bananas to tourism
New QR codes are to be placed on the fruit, linking consumers to a promotional video encouraging them to visit the country
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ArticleChiquita puts Minions to work
Company signs largest-ever licensing deal to promote summer release of film Despicable Me 2 in 27 countries worldwide
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ArticleCompagnie Fruitière ties up with Disney
The French banana company has timed its latest bout of promotions to coincide with the release of new film Chimpanzee
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ArticleWalmart introduces produce guarantee
Group aims to ensure quality and freshness of fruit and vegetables by launching guarantee and overseeing sourcing changes
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ArticleEcuador establishes Fairtrade group
Cooperation prevails over competition as ProEcuador sets up agricultural export associations to facilitate access to key markets
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ArticleFeminine touch for Fruitness campaign
New marketing character Miss Fruitness flies in for first time as EU-backed Italian campaign prepares for summer promotions
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ArticleBig things expected of new strawberry
Marden-based supplier S&A Produce backs new Italian variety as British season kicks off
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ArticlePiqa pears prepared for launch
Developer Prevar says new pear varieties could revolutionise the category by offering novel textures and flavours
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ArticleSwiss keep buying more Fairtrade fruit
Consumers in Switzerland spent considerably more on Fairtrade-certified exotic fruit and fresh convenience products in 2012
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ArticleSuppliers united in Zespri support
Letter to John Key shows the New Zealand kiwifruit export industry is backing Zespri and the single-desk system
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ArticleKiwifruit growers address PM
Organisation president writes open letter to New Zealand prime minister endorsing Zespri as single desk importer
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ArticleFreshway unveils salad options
Group introduced a number of 'super food salads' at this year's United Fresh event in San Diego