All Marketing articles – Page 290
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ArticleThe heat is on for potatoes
An oversupply in the market and storage issues aren’t helping potato growers and suppliers, but it isn’t necessarily all doom and gloom
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ArticleMango industry to vote on NMB future
Research shows that every dollar spent on NMB programmes and campaigns generated a return of US$11.16 for the industry
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ArticleGiumarra ready for watermelon boom
Mexican-grown watermelons will boast Sesame Street Eat Brighter! artwork
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ArticleBerryFresh gets fresh look
Belgium's Special Fruit has unveiled a new logo and various packaging innovations for its BerryFresh line
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ArticleSprouting up across Europe
Tozer Seeds' Flower Sprout is to be marketed across Europe as part of a new campaign
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ArticleTweddle vaults into potato campaign
Renowned British gymnast joins Potato Council initiative to get more kids cooking with potatoes
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ArticleVal Venosta: more marketing in new markets
Italian apple brand will be promoted to consumers in the Middle East and North Africa more actively this season
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ArticleDole Europe set to launch My Energy
New campaign will draw on new research to tell consumers about the potential health benefits of fresh fruit and vegetables
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ArticleLil Snappers pink combo bag unveiled
The bag contains Pink Lady apples and Cara Cara Navels and is the latest joint offering from Stemilt and Sunkist for children
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ArticleTesco ranks UK towns by fresh produce preference
Shoppers in Dorchester buy fruit and veg more regularly than any other place in the country, retailer claims
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ArticleGourmet Trading launches biodynamic blues
Company says the blueberries, sourced from Chile, are targeted at environmentally aware consumers
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ArticleMarketer of the Year Award 2015: call for nominations
Nominations open for the fourth annual PMA-Produce Plus Marketer of the Year Award, the prestigious accolade for the Australian and New Zealand fresh produce and floral industries
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ArticleWAC assures retailers its apples are safe
The US apple industry is working to ensure retailers and consumers are aware that Washington apples are safe to consume
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ArticlePolitics and football keep Bramleys off top spot
Apple campaign on social media generates views in the multi-millions, with only specific football and politics topics proving more popular
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ArticleGiumarra welcomes DulceVida stonefruit
Group introduces its exclusive line of stonefruit varieties bred in Europe
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ArticleScott Farms unifies as global brand
North Carolina sweet potato firm merges marketing with UK subsidiary Scott Farms UK to create consolidated global brand
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ArticleBanaBay broadens product range
Fast-growing banana marketer expands beyond tropical fruits with addition of New Zealand apples and Mexican limes to its offer
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ArticleLabelling offers fresh hope for Japan
Proposed new labelling laws offer renewed hope for Japan’s ailing produce industry
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ArticleEroski signs up Valencian citrus PGI
Oranges and juice to be marketed under the supermarket’s premium Eroski Natur label
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ArticleAxia inks deal with Village Farms
Dutch seed specialist announces first ever exclusive North American partnership