All Marketing articles – Page 289
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Shifting Chinese consumer spending
With average household income quadrupling, consumers are opting for higher quality goods and services
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Angélys appear in North America
Giumarra will offer a new exclusive pear variety from New Zealand to North American consumers this summer
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US braced for Mexican avo push
Avocados from Mexico has outlined a series of summer consumer promotions to help drive demand in the US
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Zespri begins tweeting in Europe
Company embraces social media in Europe as NZ season begins, with Spanish Twitter feed and Facebook pages for key markets
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Event honours new products
Innovation and creativity in the fresh produce industry are rewarded at the United Fresh 2013 convention in San Diego
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Woolworths launches airport grocery collection
Service allows travellers to order groceries online and collect them at Melbourne airport
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Salad bars spread across California
Over 400 schools in the state have benefited from the United Fresh Produce Association's latest donation
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Finalists announced for Marketer of the Year Award
Five of the best fresh produce marketers from across Australia and New Zealand shortlisted as finalists for the 2013 PMA-Produce Plus Marketer of the Year Award
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Zespri promotes kiwifruit in India
With the arrival of New Zealand kiwifruit, Zespri markets its numerous health benefits to local consumers
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Mexico to break avocado record
Soaring US demand for avocados will see biggest-ever supply arrive from Mexico at 1bn pounds
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Zespri main culprit, defence claims
A Chinese importer's defence lawyers are pointing the finger at Zespri in relation to tax evasion in China
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Anna Friel lends her voice to M&S ads
Actress Anna Friel will voice a new TV advertisement campaign for M&S which aims to promote summer eating occasions
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New study promotes kiwifruit health benefits
Research published by Elsevier endorses kiwifruit role in aiding iron uptake and digestive health
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Asia Fruit Logistica 2013 tickets on sale
Visitors can now book at the online ticket shop and save 35 per cent on their tickets to Asia’s leading fresh fruit and vegetable trade show.
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Spanish call for lemon marque
A brand for Spanish lemons is sought to raise their profile above that of the competition
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Spanish flavour for Dole offering
Dole Salads has launched a new Taste of Spain initiative in the US to "inspire culinary creativity"
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Florette challenges public to create their One Minute Wonders
Bagged-salad giant unveils latest strand of its £5m summer marketing campaign
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FPAA acclaims Member of the Year
J-C Distributing president takes top honour at annual event in Arizona, where board of directors is also elected
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Crunch time for Jazz apples
Enza is organising a record-breaking publicity stunt to raise the profile of Jazz apples and money for a national charity
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Freshway contributes salad bar
Donation will help fund the placement of a salad bar in one of the schools that have applied for support