All Marketing articles – Page 287
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ArticleSunkist fakes reflect brand's value
First-ever confiscation of counterfeit branded oranges on Hong Kong market suggests US label is highly sought-after.
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ArticleGourmet celebrates Washington asparagus
Fresh asparagus supplier is celebrating the ninth consecutive season of the Washington-grown vegetable
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ArticleCH Robinson in healthy donation
Logistics specialist has its health hat on with a donation of sliced apple products to students
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ArticleJuice brand labels Coca-Cola "misleading"
Californian marketer Pom Wonderful argues multinational beverage firm's Minute Maid labels mislead consumers
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ArticleHaagen-Dazs launches veg ice cream
Japanese arm of ice cream giant is trialling fruit and veg flavoured ice cream pots
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ArticleDole feels love with roadshow return
This year's Peel the Love campaign will feature bananas, pineapples and other products during two simultaneous events
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ArticleGrapefruit on steakhouse menu in Korea
The Florida department of agriculture has linked up with a steakhouse chain in South Korea to promote Florida grapefruit
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ArticleHealth message returns to Germany
German shoppers will see Frische ist Leben promotional posters in supermarket car parks over eight-week period
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ArticleBig funding boost for EU promotions
European Parliament approves new scheme which will see promotional funding for agriculture rise to €200m by 2020
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ArticleBananas central to Mahindra Univeg JV
New company, set to begin operating by the end of June, sees "huge potential" in India's fresh produce import-export trade
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ArticleMahindra & Univeg form India venture
Companies sign agreement to develop supply of fresh fruit and vegetables in India under Saboro brand
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VideoTotal Produce trials NFC technology
Near field communications and beacons will enable marketer to speak directly to consumers' smartphones in store
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ArticleReady Pac launches online contest
Group's 'Snax Right' social media competition challenges consumers to find healthy snacking options
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ArticleNew salad pots for Scotty Brand
Beetroot, cranberry and cabbage and carrot feature as part of Scottish umbrella brand's new products
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ArticleBanaBay enters the pineapple market
UK-based firm will source new product from Ecuador, with plans to enter the US, New Zealand and Maltese markets
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ArticleDel Campo offers t'mates tomatoes
Initially developed by Enza Zaden, the Tomazur tomatoes are being marketed in North America
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CommentFuture fresh berry trends
Following the Global Berry Congress 2014 in Amsterdam, Eurofruit editor Mike Knowles sums up the event’s findings
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ArticleIceland donates six-figure sum to charity
The latest cheque brings Iceland’s total donations to the charity over the last six years to more than £660,000
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ArticleFPJ Q&A: Character advertising
Martyn Fisher talks fresh produce character advertising with Polly Akielan and Dieter Lloyd of PamLloyd PR and Marketing
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ArticleBrits reach 4.3 portions a day
New survey following much-publicised UCL one highlights difficulties consumers have with eating fresh fruit and vegetables