All Marketing articles – Page 333
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ArticleChiquita becomes MyPlate partner
Company joins the United States Department of Agriculture as a national strategic partner for the healthy eating programme
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ArticlePostcard | Mexico
México Calidad Suprema is spreading the word about the nation’s quality standards
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ArticleSpain stages airport promotion
Country’s ministry of rural affairs estimates airport fresh produce promotion reaches 0.5m tourists
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ArticlePicota sales rise for third year running
Spain’s Picota cherry sector reports third successive sales increase in UK, thanks to major promotional campaign
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ArticlePink Lady sponsors photo contest
The apple brand is sponsoring a UK photography award, exploiting synergies between its premium brand and beautiful images
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ArticleAnecoop promotes watermelons in France
The Spanish cooperative is promoting its pipless watermelon in France to stress the natural way it is produced
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ArticleAnecoop hands out free fruit to pilgrims
Marketer estimates it will give out 30 tonnes of free watermelon slices during papal visit to Spanish capital
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ArticleFPC welcomes frozen vegetable ruling
UK Advertising Standards Agency confirms advertisers cannot claim frozen vegetables have more nutrients than fresh produce
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ArticleYellow raspberries in at Tesco
UK retail leader is offering a unique raspberry variety to customers
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ArticleVelvetine makes Waitrose debut
British retailer launches New Zealand-bred variety in store in conjunction with grower group Fruition
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ArticleSensational Flavours heads for the US
Rijk Zwaan's product line to hit the US, following its introduction in European and Asian countries
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ArticleTesco highlights 'Just Discovered' products
Retailer rolls out new label across a number of exclusive food products, including fresh produce
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ArticleBlueberry programme to continue
Growers and importers in the US have voted in favour of continuing the research and marketing programme
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ArticleChiquita plans Greek push
Despite the economic crisis in Greece, Chiquita Hellas has decided to focus on marketing to stay ahead of its rivals
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ArticleWhite mushrooms outpace Australian exotics
Market share of exotic mushroom varieties is shrinking in Australia, losing ground to rapid growth in white button demand
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ArticleTesco launches new rainbow cauli packs
Pink, green and white varieties sold together as part of a plan to make brassica more attractive to young consumers
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ArticleSunkist launches online contest
Group urges shoppers to celebrate lemon versatility by uploading videos demonstrating how they use the fruit
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Article
Mr Fruitness offers healthy advice
Fruitness enjoy it! campaign outlines healthy eating tips to promote fresh produce consumption and reduce obesity in EU
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ArticleGrowers vote on cherry marketing
Washington state sweet cherry growers are to vote on the continuation of their federal marketing order
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ArticleReady meals set to be included in 5 A DAY
The way consumers measure their 5 A DAY could be set for its biggest revolution in years if radical new IGD proposals are implemented.