All Marketing articles – Page 334

  • Hass avocado
    Article

    Demand high for Mexican avocados

    2013-04-25T10:08:38Z

    Avocados from Mexico sees continued strong demand in the US following a successful spring campaign launch

  • Article

    Beating the sun

    2013-04-25T09:19:35Z

    The miserable weather might have delayed crops, but it hasn’t prevented British producers from ramping up their promotional activity

  • California citrus
    Article

    Australian citrus faces competition

    2013-04-24T02:50:14Z

    With California and South Africa forced to look to the Asian market, the Australian citrus industry may struggle

  • Fiona Hunter
    Article

    Hunter beefs up Spain's UK push

    2013-04-23T11:04:32Z

    UK nutritionist Fiona Hunter will take part in the latest advertising campaign for Spanish produce in the UK market

  • Article

    European campaign gains UK spokesperson

    2013-04-23T09:33:23Z

    We Care, You Enjoy campaign appoints nutritionist Fiona Hunter as its new spokesperson in the UK

  • CN China retail supermarket blueberries bananas
    Article

    Chinese economic growth regions shifting

    2013-04-23T02:51:15Z

    Increasing urbanisation and consumers' disposable income leads to greater company focus on lower-tier cities

  • Article

    The Greenery grows mangoes in Brazil

    2013-04-18T12:49:03Z

    As its exotics division continues to grow, the Dutch company has secured its own source of supply to guarantee volume

  • Article

    New appointment for PMA

    2013-04-18T11:39:39Z

    Dr Jim Gorny will take up the new position of vice president of food safety and technology

  • Article

    Marketer of the Year Award: call for nominations

    2013-04-18T05:20:21Z

    Time is running out to submit nominations for the 2013 PMA Australia-New Zealand and Produce Plus Magazine Marketer of the Year Award

  • Article

    OPMA launches promotional campaign

    2013-04-17T12:13:28Z

    Ontario Produce Marketing Association partners with celebrity chef Kary Osmond to drive fresh produce consumption in Canada

  • Article

    Lifetime award for Martin Riggall

    2013-04-16T10:17:05Z

    Martin Riggall, former chief executive of the Processed Vegetable Growers Association, was handed the lifetime achievement award at this year's Grower of the Year Awards in London.

  • Article

    SATI focuses on ethical message

    2013-04-16T10:16:49Z

    The South African Table Grape Industry (SATI) will be promoting its produce in the UK market again this year following the success of last season’s activity.

  • Article

    Waitrose signs up Titchmarsh

    2013-04-16T10:16:48Z

    Waitrose has announced plans to work with TV gardener and presenter Alan Titchmarsh to help it “tell the story of good food” and develop an ornamentals and gardening range.

  • Article

    Competition clicks with photographers

    2013-04-16T10:16:29Z

    Apple brand Pink Lady has announced a 70 per cent increase in entries for its Food Photographer of the Year competition.

  • Article

    Fowler and Marks awarded New Year's Honours

    2013-04-16T10:15:45Z

    Several leading figures from the food industry have been included in the New Year's Honours List including Peter Fowler, former president of the Covent Garden Market Tenants Association, and Peter Marks, the outgoing chief executive of The Co-Operarive Group.

  • Article

    Change4LIfe in TV ad takeover

    2013-04-16T10:15:44Z

    Public-health minister Anna Soubry launched a new phase in the Change4Life campaign today with a prime-time TV advertising “takeover” in England set to boost fruit and vegetable uptake through Aldi, Asda and The Co-operative.

  • Article

    Mack revamps its fruit-basket service

    2013-04-16T10:15:37Z

    Fresh produce supplier Mack has unveiled its new consumer website, featuring a revamp of its fruit-basket service.

  • Article

    New Bayer boss eyes veg growth

    2013-04-16T10:15:31Z

    Liam Condon, the former healthcare executive who took up a new role as chairman and chief executive of Bayer CropScience at the start of December, has spoken of his excitement at the prospect of contributing to growth in fresh produce consumption.

  • Article

    Fruit Logistica Innovation finalists announced

    2013-04-16T10:15:28Z

    Messe Berlin and Fruchthandel Magazine have announced the 10 nominations for the 2013 Fruit Logistica Innovation Award.

  • Article

    Sputnik follows the Red Brick Road

    2013-04-16T10:15:12Z

    Sputnik Communications, the PR agency behind the Seasonal Berries campaign, is merging with ad agency The Red Brick Road.