All Marketing articles – Page 335
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ArticleBöhr & Roos becomes Böhr & Friends
Cologne-based marketing agency announces name change and relaunch of website after co-founder leaves
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ArticleUK group slams newspaper advert
FPC claims European Commission advert was “wasted opportunity” to repair damage to UK fresh produce sales
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ArticleNew packaging for Organics Unlimited
The company is supplying organic bananas in the US with a special tape around each bunch to distinguish the fruit
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UK 'barriers to innovation' highlighted
Exosect managing director tells food security conference that regulatory costs and timelines often stand in the way of innovation
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ArticleNunhems champions Kirene melon
Kirene Galia variety is "destined for success", with this year's harvest surpassing the group's expectations
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ArticleAnecoop project proves popular
Hundreds of Spanish consumers take part in online initiative, including 10 families competing for a year of free fruit
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EU promotional green paper welcomed
Copa-Cogeca has said that the new document on promotional policy for agricultural products covers a broad range of topics
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ArticleMexico to present progress in Texas
McAllen food buyers will have an opportunity to learn all about the Mexico Calidad Suprema quality certification programme in August
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ArticleSummer of activities for Fashion
Spanish watermelon brand highlighted across Spanish through range of promotions during summer months
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ArticleAndalusia signs US promotional deal
Spanish region to team up with Culinary Institute of America to promote Andalusian produce to US chefs
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ArticleSouth African avocados 'on track'
Campaign continues to meet early season expectations of a 7.5m carton export crop, SAAGA has reported
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ArticleFlying in the face of obesity
Superhero Mr Fruitness flies into London to get children eating more healthily as Europe’s stonefruit season takes off
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Del Monte supports My Plate initiative
Fresh produce giant lends weight to USDA's 'Make half your plate fruit and vegetables' promotion as national strategic partner
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ArticleCrunch Pak links up with Cars 2
New packaging for fresh sliced apples, which feature characters from the new film, are available nationwide
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ArticleScepticism surrounds 5 A DAY pill
Senior industry figures have questioned a new pill that aims to help consumers get their 5 A DAY.
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Apprenticeship pioneers honoured
Hedon Salads, Morrisons, Kraft Foods and refrigeration specialist and fresh produce industry supplier JD Cooling Systems have been named in the Top 100 Apprenticeship Employers by the National Apprenticeship Service and vocational qualification organisation City & Guilds.
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ArticleInterfel aims to restore produce image
The French group is organising a new summer campaign designed to restore the image of fresh produce following the E.coli outbreak
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ArticleMangoes register uptick in sales
Marketing activity organised by the National Mango Board is reportedly having a positive effect on stock movement
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ArticleEC approves agri marketing programmes
Commission gives green light to promotional schemes and proposes additional €15m initiative for fresh produce in wake of E.coli outbreak
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ArticleUpdate: Peru avocado campaign in full swing
Producer organisation ProHass expects 70,000 tonnes of 'Delicious Hass Avocados'