All Marketing articles – Page 339
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RSA campaign returns to Germany
Following the success of the 2009/10 promotional drive, the Fruits from South Africa campaign will hit retailers again this month
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Jingold plans Berlin appearance
Company set to show video underlining its ability to supply premium, high-quality green- and gold-fleshed kiwifruit
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Japan leads Asian persuasion for citrus
Japan is spearheading a renewed focus on Asia for the Australian citrus industry, which is bidding to develop high-value alternatives to the deteriorating US export deal
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The square root of Italian produce
Piazza Italia remains one of the highlights of Fruit Logistica, showcasing of some of Italy’s leading fresh produce companies
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Camposol to roll out German promotions
Peruvian fresh produce giant is targeting increased white asparagus consumption on European market
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United Fresh applauds bill passage
The passing of the Healthy, Hunger-Free Kids Act has been described as a "huge victory" for US children and schools
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Japanese group visits Sicilian oranges
A Japanese delegation recently visited a PGI Consortium blood orange orchard in Sicily as part of efforts to increase sales to the market
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Growth in US walnut exports to Asia
Federally-funded promotional programmes have given Californian walnut exports to Asian markets a significant boost this year
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G’s comes out top in Tesco supplier awards
Empire World Trade (EWT), Branston and Azura were among the winners at Tesco’s produce supplier of the year awards last week, where G’s Marketing took home the top gong.
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EU promotion turns to kiwifruit
European Flavors project set to encourage greater consumption of EU kiwifruit in countries such as the US, Russia and Japan
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Costa de Almeria to launch 'Q Delicias'
Spanish cooperative to launch ready-to-eat range as part of drive to differentiate business
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Unica ‘to develop new brands’
Spanish group 'in talks' with US and Israeli companies to develop possible new brands
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Spanish salads target UK growth
Spanish grower Natural & Salads has begun a new campaign to promote winter salads in the UK market during the winter months
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Cherry Isle launches Japanese campaign
He’s known as the ‘Thorpedo’, and this December he’ll be diving into the Japanese market for Tasmanian cherries
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Banacol celebrates 30th anniversary
Special stickers are being affixed to bananas to mark the Colombian group's 30th year of exporting the fruit
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CVVP launches Clemcott campaign
Variety club aims to create an impact for Spanish citrus brand with major marketing campaign
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Co-op names its rising star
The Co-operative Food has named Lucy Mason as its Rising Star of The Year.
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FPC helps rescue School Fruit Scheme
UK fresh produce association says that lobbying helped to pull the School Fruit Scheme in the country 'from the brink'
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Vintage ripe tomatoes enter fast lane
Custom Pak recently promoted its tomato offer on the side of a TRG Motorsports-owned racing car at the NASCAR season finale
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Canada expands blueberry horizons
Canadian government pledges investment to help the blueberry sector focus on consolidating export destinations