All Marketing articles – Page 339
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ArticleZespri redesigns website
Zespri Europe relaunches online presence, focusing on health benefits of kiwifruit and sustainability
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ArticleTex Starr unveils Royal Star Papaya
From July onwards the Texan importer-distributor will exclusively supply a new papaya variety with a competitive edge
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ArticleChinese products given EU protection
EU grants Chinese pomelo, apple and yam protected status under its geographical indications scheme, with others set to follow
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ArticleAll Lemon welcomes new member
The Argentinean lemon export group has announced the addition of a 12th supplier in only its second year of management
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ArticleFlorette launches major new TV campaign
Florette is launching a major new TV campaign in a bid to boost sales during the prevailing hot weather.
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ArticleOrigin brands need original values
Simply signing up your product for an EU geographical designation does not automatically mean it is going to generate improved prices – that value comes from creating a distinctive brand proposition with the potential to entice customers
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ArticleMonaghan launches mushroom campaign
Monaghan Mushrooms is running a radio and PR campaign to boost mushroom consumption over the summer.
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ArticleDivemex receives CSR recognition
Greenhouse vegetable grower has picked up an award for its commitment to sustainability
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ArticleWhole Foods offers Haitian mangoes
Natural and organic retailer is offering Haitian-grown Francis mangoes under the Whole Trade programme
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ArticleIsraeli avocado growers in joint venture
Leading fresh produce groups Avocado Granot and Mehadrin Tnuport Export join forces to become 'the country's largest avocado exporter'
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ArticleNunhems celebrates Brazilian anniversary
The vegetable seed business has now been operating in the South American country for 10 years
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ArticleSerrano Moltó opens northern Spanish office
Valencia-based fresh produce marketer aims to expand producer base in Spain’s northern production zones
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ArticleBigger Sharon fruit crop for South Africa
Recent industry expansion is set to mean a greater volume of the fruit is available for sale on the domestic market, says SFOSA
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ArticleChiquita Italy updates smoothie range
As company's spring marketing campaign gets into full swing across Europe, its Italian arm repackages successful smoothie range
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ArticleUnited Fresh recognises innovative products
Association's annual convention and exposition sees 2011 New Product Awards handed to seven companies
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ArticleEdeka stores win top fruit prizes
Independent store operators scoop total of three national awards at the annual German Fruit Prize ceremony
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ArticleIsraeli stonefruit export season begins
Leading exporter Agrexco underlines importance of secure, high-quality production with new branding approach for Carmel
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ArticleSize matters for RSA grapefruit
New research carried out by the South African Citrus Growers Association has revealed that UK consumers seek larger fruit sizes
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ArticleAvocado training programme pays dividends
A TV appearance has crowned an increased Asian buyer training programme for Australia’s Avocado Export Company this year
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ArticleNZ considers domestic avocado promotion
A potentially record-breaking crop has spurred New Zealand’s avocado industry to consider domestic promotions