All Marketing articles – Page 341
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ArticleZespri and T&G deal "more likely"
Chances of collaborative marketing deal allowing T&G to ship its own varieties to new export markets said to be improving
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ArticleResponsibly Fresh label launched in Berlin
Flanders' new sustainability label, Responsibly Fresh, was unveiled at Fruit Logistica for the very first time
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ArticleLa Linea Verde supports school scheme
Leading fresh convenience company set to supply ready-to-eat fruit and vegetable snacks to schools across Italy
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ArticleActress Huffman takes star role at Dole
Emmy-winning actress Felicity Huffman has been cast to motivate Americans to make their perfect salad as part of an extravagant multimedia campaign for Dole salads.
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ArticlePear-fect Fruit Logistica for Mr Fruitness
'Fruitness, Enjoy it!' is showing off a piece of Italian fruit excellence at the Berlin event – the PGI Emilia Romagna Abate Fetel pear
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ArticleMaersk launches corporate movie
'We are Maersk' details the efforts of the group's major business segments and includes testimonies from company leaders
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ArticleEnza revamps kiwifruit branding
Enza has launched its new ‘Taste Explosion’ kiwifruit branding scheme this week at Fruit Logistica in Berlin
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ArticleFPC calls for end to consumption 'decline'
Europe needs to tackle decline in eating fresh produce, says Fresh Produce Consortium in wake of new Consumption Monitor's release
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ArticleUniveg welcomes Dominican representative
Fairtrade and social responsibility were high on the agenda for the recent visit of Ambassador Dr Federico Alberto Cuello Camilo
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ArticleStyle Icons: Best Fresh unveils premium range
The Best Fresh Group has launched a new fresh fruit and vegetable brand called Icons with packaging designed to present the season's 'most beautiful' and 'tastiest fruit and vegetables' in a striking box.
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ArticleGruventa plans 'high-tech' promotions
Spanish marketer to focus on range of technology-driven promotions during 2012
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ArticleBest Fresh Group launches 'Icons'
Dutch fresh produce group will introduce new 'best of the season' brand at Fruit Logistica 2012
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ArticleTotal Produce launches QR reader app
Branded smartphone app will allow shoppers to scan codes on product packaging and download targeted content
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ArticleProexport to utilise celebrity appeal
Well-known German actress Esther Schweins will highlight ‘We Care, You Enjoy’ campaign at Fruit Logistica 2012
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ArticleNew boost for Lancashire growers
Lancashire produce will get a boost from a new initiative by the local tourist board to promote the county’s food producers and their products.
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ArticlePistachio growers vote for amendments
The US pistachio industry's marketing order will be amended following a majority vote
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ArticleSpanish pick German actress to front campaign
German comic actress Esther Schweins has been unveiled as the face of Spanish promotional campaign We Care, You Enjoy in Germany and Austria.
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ArticleSimple labels to 'revolutionise' potato buying
UK consumers will be able to determine whether their potatoes are firm, fluffy or creamy
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ArticlePomeGreat launches marketing campaign
Television marketing campaign will push the health benefits of pomegranate juice to UK consumers
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ArticleFreshfel urges holistic approach
The fresh produce trade needs to take a holistic approach to increase consumption, pan-European trade body Freshfel Europe has warned.