All Marketing articles – Page 344
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ArticleAwards glory for Wealmoor
Fresh produce business Wealmoor scooped a top accolade at the Institute of Grocery Distribution’s (IGD) award ceremony.
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ArticlePink Lady 'better known than Granny Smith'
Pink Lady has become the best-known apple among women in the UK, according to new research by Ipsos Mori, supplanting Granny Smith at the top.
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Article
USDA offers Michigan grants
Grants are on offer for Michigan-based organisations keen to boost the profile of the state's fresh produce industry
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ArticleFlorette unveils new £5m ad campaign
Bagged-salad leader outlines major promotional push focused on when the sun in shining.
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ArticleFlorette announces £5m campaign
Group looks to build on last year's Bags of Feelgood campaign with another summer marketing drive
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ArticleNew agreement for 'Papple' variety
Worldwide Fruit agrees deal with AIGN for marketing of its Papple fruit variety
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ArticlePink Lady targets emerging markets
New joint venture aims to accelerate the development of the apple in growth regions and optimise investment efficiency
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ArticleKiway enters Korea Gangnam style
Italian kiwifruit brand makes official debut on South Korean market, backed by country’s largest retailer E-mart
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ArticleFruit Logistica unveils new logo
Organiser Messe Berlin says the redesigned logo reflects core values of freshness, quality and competence
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Article
Ready Pac launches salad guide
Downloadable guide helps consumers distinguish between different lettuce varieties and offers salad recipe suggestions
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ArticleBanana sales going in One Direction?
Harry Styles' Instagram plug for bananas could have positive impact on demand among teenage fans, says Fyffes
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ArticleFreshfel raises School Fruit Scheme questions
Letter to Dacian Ciolos expresses concern over timing of consultation on CAP schemes providing agricultural products to school children
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ArticleSpecial Fruit offers berries with a twist
Belgian group is marketing two new berry varieties under its BerryFresh label, boasting pineapple and raspberry traits respectively
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ArticleMarketing splash for Peruvian avocados
A wide range of promotional activities will support the marketing of Hass avocados from Peru in Europe and the US this summer
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ArticleCitrus marketing hearing scheduled
USDA revels it will hold a public meeting in April to discuss changes to the marketing order for Florida-grown citrus
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ArticleEnvironmental recognition for Antwerp
Antwerp lands 2013 Environmental Ports Award during the World Ports and Trade Summit in Abu Dhabi
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ArticleNaturipe integrates operations
Group and affiliate combines to enhance the service it offers to clients, providing a 'total berry solution' direct from growers
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ArticleItalian produce consumption slumps
CSO report shows that fresh produce purchases have slipped in the country over the past decade
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ArticleDole plans to 'peel the love'
The banana giant has just kicked off a new marketing campaign aiming to stress the fun aspects of the fruit
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ArticleGogo hires Dutch marketers for 2013
South African citrus group picks Cool Fresh International and 4Fruit Company to handle marketing strategy for 2013 season