All Marketing articles – Page 344
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ArticleWoolworths employs new strategies
As a price war between Australia’s two main supermarkets continues, Woolworths is introducing some new strategies to its fresh produce sector
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ArticleUnited Fresh becomes MyPlate partner
Association signs MOU with the USDA to promote the 'Make Half Your Plate Fruits and Vegetables" message
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ArticlePromising start for Northwest cherries
Asian markets spearhead strong start to the export season for Northwest cherries, taking a third of early shipments
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ArticleCitrus growers support US youth soccer
With the South African citrus marketing season in the US well underway, growers continue to support US youth soccer development
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Article'Grown in the USA' a popular concept
Shelton Group research shows that US consumers are keen to see a label on produce confirming its national origin
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Article
Asda to import Pakistani mangoes
UK supermarket chain Asda plans to trial the sale of GlobalGAP-certified mangoes from Pakistan this year
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ArticleTotal Produce unveils viral video
Social media-friendly online content designed to capture imagination of consumers and draw attention to recently launched website
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ArticleBlues committee expands members
Five additional companies bring to 10 the number of exporters now operating as part of the Argentinean Blueberry Committee
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ArticleSpain aims to restore consumer confidence
Campaign focuses on restoring good image of Spanish vegetables with country’s consumers
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ArticleNew sponsorship deal for Pink Lady
Pink Lady apples are sponsoring a brand new food and wine pairing competition - What Food What Wine?
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ArticleMexico invites US food professionals
Mexico Calidad Suprema is offering tours of certified farms and facilities aim to demonstrate the nation’s commitment to food safety
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ArticleFlavours of Chile campaign underway
Country of origin promotions for Chilean food and beverages are currently taking place in Russia and Turkey
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ArticleApata buys Primor stake
NZ’s Apata has bought a 33 per cent stake in marketer Primor Produce in a bid to vertically integrate
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ArticleDutch aim to restore Germans' faith
The Greenery and Prominent team up to promote vegetables to consumers in Germany as part of roadshow campaign
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ArticleHortyfruta hails success of promotions
Spanish association says presence at German and UK events has helped repair image of country’s fresh produce
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ArticleWaitrose chases men with spicy salad
Retailer follows so-called 'macho trend' with new prepared salad bag designed to appeal to male consumers
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ArticleProexport calls for EU-wide PR campaign
Spanish association urges European Commission to tackle falling consumption levels
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ArticleMr Fruitness flies into London
Campaign featuring healthy eating superhero continues to promote fruit and veg to children, with renewed focus on stonefruit
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ArticleDutch look to rebuild German veg sales
Netherlands vegetable export trade seeks to restore faith among German consumers following recent E coli crisis