All Marketing articles – Page 340
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ArticleEcuador promotes bananas in Russia
The multi-faceted campaign aims to promote consumption of bananas, their nutritional benefits and diverse usage in cooking
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ArticleNew website for Fresh Direct
Supplier revamps its online presence to give customers and consumers the full picture about what it offers
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ArticleSustainability guide for US market
United Fresh releases sustainability guide and self-assessment tool to assist US producers and partners
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ArticleNZ-grown Meyer lemons to hit US
Giumarra is anticipating a strong campaign for its imported Meyer lemons, grown in New Zealand
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ArticleTurbana teams with Produce for Kids
Get Healthy, Give Hope campaign aims to raise consumer awareness about how to eat well and live active lifestyles while also supporting children’s charities
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ArticleClear start for Cornish Crystals
New season premium potato goes on sale in retailer's stores nationwide
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ArticleLaser labelling gets EC approval
New labelling technique for fruit could spell the end for adhesive labels
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ArticleNorbert Dentressangle set for TV spot
Logistics and transport company will be involved in the BBC's new Airport Live show, hitting UK screens on 19 June
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ArticleHimachal Pradesh production up
With better weather set to improve yields, the state government is considering branding the region's produce
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ArticleScotty Brand named a Marketing Star
The premium Scottish brand scoops Marketing Society gong
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ArticleJaffa teams up with Sky Ride
Jaffa Fruit has become the official partner of Sky and British Cycling’s Sky Ride events
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ArticleRooney chips in with Mr Potato promo
Manchester United star Wayne Rooney has been chosen as face of Malaysian crisp brand's new campaign worldwide
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ArticleNorthwest pear estimate released
This season's crop is forecast 2 per cent higher than the previous campaign and 4 per cent up on the five-year average
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ArticleFacebook users flock to Isla Bonita
Spanish marketer Eurobanan marks major milestone reflecting tropical fruit brand's strong connection with consumers
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ArticleNew cherry brand for Vignola group
Tentatrice brand being used to market sizeable crop excluded from using region's protected geographical indication mark
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ArticlePeel the Love hits the road
Dole's summer campaign to increase banana consumption will visit eight different US cities between June and September
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VideoEcuador ties bananas to tourism
New QR codes are to be placed on the fruit, linking consumers to a promotional video encouraging them to visit the country
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ArticleChiquita puts Minions to work
Company signs largest-ever licensing deal to promote summer release of film Despicable Me 2 in 27 countries worldwide
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ArticleCompagnie Fruitière ties up with Disney
The French banana company has timed its latest bout of promotions to coincide with the release of new film Chimpanzee