All Marketing articles – Page 343
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ArticleDisney to expand produce offer
Disney reveals strategy to launch more healthy, family-friendly fresh fruit and vegetable options for North American consumers
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ArticleGovernment backs innovation in RSA
A new three-year Innovation Programme has been announced for the fresh produce industry as government support continues
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ArticlePostcard | Styria... via Berlin
Austria's leading apple production region took the opportunity to highlight its quality and reliability at last month's Fruit Logistica
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ArticlePink Lady apple brand recognised in UK
CIM hands prestigious marketing award to Coregeo for its work on the leading Pink Lady apple brand
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ArticleMarketing drive links Chiquita with 'Rio'
Fresh produce giant lends considerable promotional backing to new animated motion picture from the creators of Ice Age
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ArticleZespri denies plan to displace Chile
Company refutes allegations it seeks exclusivity on kiwifruit deals with South Korean clients in order to block Chilean suppliers
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ArticleT&G seeks Zespri collaboration
New Zealand firm wants collaborative agreement with Zespri to sell its domestically grown kiwifruit cultivars overseas
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ArticleSunkist to market table grapes
The major US citrus cooperative has struck a deal to apply its iconic Sunkist brand to table grapes for the first time
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ArticleNew blog for Val Venosta apples
Promotional website will coordinate a number of different social media-based activities for the Italian apple brand
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ArticleProexport launches website for kids
Spanish export group joins with schools in region of Murcia to promote fruits and vegetables to children through website
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ArticlePeru revamps country image
The brand, which aims to improve the quality of Peruvian exports, marks a new era for the country’s foreign trade industry
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ArticleBrand Dossier | Green Giant Fresh
Marketing deal in Spain means established US brand could become synonymous with more than just tinned sweetcorn
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ArticleNew campaign promotes California Raisins
California Raisins launches new advertising campaign in UK after prices rise to “unprecedented levels”
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Article
Nearly Naked Veg Co up for gong
Devon’s Nearly Naked Veg Company is in line for another major award having been named the South West’s Enterprise of the Year in the Countryside Alliance’s annual awards.
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ArticleBrazilian limes campaign targets UK
New logo and series of promotional activities rolled out as ABPEL aims to boost awareness of the country's lime exports
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ArticleCanaries launches new PR campaign
Advertising campaign will focus on highlighting nutritional qualities of Canaries bananas in Spanish domestic market
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ArticleTesco cuts Thai checkout times
Tesco has introduced a strategy to cut checkout queues as the next step in its ongoing battle for market share with Big C
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ArticleTrentini heads up promotions committee
Director of Italian agency CSO appointed as president of European Commission's agricultural promotions advisory committee
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ArticleCutting through the fresh stereotypes
What challenges will fresh-cut fruit face in tactile Asian retail markets, asks editor John Hey in Asiafruit Magazine's March issue
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ArticleAll Lemon celebrates first year
Export group to continue reinforcing its position as a point of reference for quality Argentinean lemon supplies