All Marketing articles – Page 337
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ArticleDutch look to rebuild German veg sales
Netherlands vegetable export trade seeks to restore faith among German consumers following recent E coli crisis
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ArticleGist recognised at Grocer Gold Awards
UK company is rewarded for helping to consolidate food retailer EAT's supply chains into one operation
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ArticleHortyfruta PR drive for UK and Germany
Almería-based organisation seeks to repair image of Spanish fresh produce at events in Germany and UK
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ArticleFood project makes Plymouth sustainable
Soil Association and Barefoot Partnership launch Plymouth Food Project in southern UK town
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ArticleAnecoop joins ‘More Broccoli’
Top Spanish marketer joins initiative dedicated to increasing awareness and consumption of broccoli in Spain
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ArticleSalt Lake City goes Bananas After Dark
Dole promotional tour reaches Utah, encouraging locals to eat bananas for breakfast, lunch and dinner
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ArticlePeru launches avocado promotion
New promotional campaign for Hass will focus on France, Germany and the UK
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ArticleNZ launches UK Braeburn promotion
UK consumers are being urged to enjoy the simple pleasures in life with a new Braeburn promotion from New Zealand
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ArticleChile's navel oranges push on in US
Chilean Citrus Committee is planning a series a promotional activities in the US and Canada this year
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ArticlePicota campaign targets UK
Spanish Picota growers hope to build on last year’s successful promotional campaign in the UK
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ArticlePBH throws weight behind MyPlate initiative
US education foundation enhances efforts to convey its healthy eating message by backing new USDA initiative
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ArticleNorthwest pear crop set to rise
While harvesting is expected one or two weeks later than normal, year-on-year volumes could rise by 8 per cent
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ArticlePink Lady sales climb 20 per cent
Like-for-like sales of premium apple Pink Lady were up 20 per cent year on year in April and uptake looks set to climb further as a new promotional campaign gets underway.
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ArticleContinents working in concert
Baku in Azerbaijan was the focus of wild celebrations in May as this little country celebrated its Eurovision victory – suddenly, it seems the borders of Europe have stretched into Asia, and this ought to be good for our trade
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ArticleJazz marketing campaign bears fruit in Thailand
The managed apple variety Jazz has been well received at a major food show in Thailand
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ArticleTurkey is Fruit Logistica partner country
Messe Berlin has announced that Fruit Logistica 2012 will see Turkey make its biggest-ever presentation
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ArticleHorticulture Australia loses manager
Horticulture Australia’s long-serving export development manager Wayne Prowse has left to pursue new opportunities in the same field
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ArticleBrands could be making a return
As advertising budgets have come under pressure during the past few years, a number of PR and branding campaigns have shown their worth in boosting consumer excitement about fresh produce
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ArticleMyPlate to transform US consumption
USDA’s new generation tool intends to prompt Americans to think more about eating healthily at meal times
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ArticleTouch of glamour for Publix scheme
Miss America 2011 Teresa Scanlan visited a Publix store to aid the launch of the retailer's Produce for Kids campaign