All Marketing articles – Page 347
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ArticleBecks joins Sainsbury's as face of kids campaign
David Beckham is teaming up with Sainsbury's as an ambassador to inspire children to lead healthier and more active lifestyles.
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ArticleZespri donates US$20,000 to US charities
The group’s online Kiwifruit for Kids campaign may be rolled out in other markets following its success Stateside
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ArticleVLAM campaigns for mushrooms
The Flemish organisation's mushroom campaign features in-store tastings and a new recipe website
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ArticleFirstFruits backs anti-hunger campaign
Group is to team with retailers in bid to bring attention to food insecurity and underserved people in the US
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ArticleDole donates salad bars to California schools
Produce giant continues efforts to combat California’s childhood obesity epidemic by donating salad bars to schools in Oxnard
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ArticleInterfel reveals new logo
The French organisation has decided to alter its communication strategy in order to highlight the workers' role in the sector
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ArticleAnecoop launches exotics range
Bouquet Exotic range introduced to meet rising demand for tropical fruits in Europe
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ArticleLow GI lift for Florida grapefruit
By promoting grapefruit as a low GI food, the Florida Department of Citrus hopes to make it a daily part of Japanese consumers’ diets
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ArticleRetailers focus on everyday low prices
The traditional model of retail promotions and consumer responses is changing across the fresh departments of US retailers
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ArticleRoselare hosts tasting session
The Belgian town recently organised a day of autumn and winter vegetable tastings to promote the Flandria label
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ArticleCall for Murcia fresh produce brand
Spanish association says brand highlighting Murcian identity would help restore competitiveness among region's exporters
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ArticleDole Salads named as marketing leader
Supermarket News lauds Dole for 'reinvigorating' the salad category in US supermarket produce departments
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ArticleSainsbury's finds new apple sales formula
UK grocer receives help from leading British academic to boost Halloween promotion of locally grown apples
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ArticlePink Lady hosts kids' photo day
The apple brand has set out to raise money for London children's hospital with its food photography day
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US school scheme increases consumption
A school fruit scheme in the US is increasing children’s fresh-produce uptake by 15 per cent.
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ArticleBelgian chicory gets makeover
A new campaign from VLAM aims to modernise the image of the vegetable, with global chefs creating their own recipes
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ArticleSunkist growers join MyPlate drive
Group to launch a number of communication and promotional efforts to support US dietary guidelines
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ArticleNew campaign for Chilean blueberries
Chile will independently market its blueberries to customers in Europe this season with activities set to expand to the Netherlands and Russia
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ArticleSpanish promotional plan gets EU backing
'We Care, You Enjoy' campaign to receive funding for major promotions in Germany, UK and Austria
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ArticleSafmarine wins India-Africa award
Shipping group recognised as leading line on the key India-Africa trade route at All-India MALA